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π Freelance Marketing Data Analyst - For our client
As a Freelance Marketing Data Analyst, you will play a key role within your cluster, working closely with other performance analysts across Run & Change activities. You will help build a strong performance-driven culture, enabling smarter decisions through data, insights and continuous improvement.
π Your role
- Facilitate strategic and operational decision-making by analyzing campaign performance and delivering clear, actionable insights
- Develop, maintain and improve dashboards, reports and KPIs to measure campaign effectiveness, customer behavior and market trends
- Identify optimization opportunities and recommend data-driven solutions to improve customer experience, conversion rates and revenue growth
- Translate complex data into meaningful stories that support business and marketing decisions
- Document methodologies, tools and processes
- Support, train and guide users in analyzing marketing and communication performance
- Actively contribute to building a strong performance culture within your cluster
π― Your background
- At least 3 years of experience in measuring the performance of marketing and communication initiatives
- Strong knowledge of marketing performance KPIs, marketing funnels and conversion funnels
- Experience with at least one data visualization tool: Tableau and/or Power BI
- Knowledge of tools such as Adobe Analytics, SemRush and Sprinklr
- Strong command of SQL and SAS
- Excellent mastery of Excel
- Good knowledge of French and passive Dutch / or good knowledge in Dutch and passive French.
π What we offer
- An exciting role in a data-driven, performance-focused environment
- Real impact on business decisions and performance culture
- Hybrid working model: 2-3 days onsite per week
- Competitive salary package aligned with experience and market standards
- Continuous learning and development opportunities
- A collaborative, supportive and dynamic working culture
π© Interested? Apply now and help shape a data-driven future for marketing and communication performance.
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