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OBJECTIVE/ PURPOSE OF THE JOB:
Reporting to the General Manager, this senior level role is mainly responsible for the end-to-end management of the LAB business portfolio, including strategy development, portfolio expansion, financial performance, supplier partnerships, and people leadership, to achieve and deliver sustainable business growth and long-term objectives in term of profit and revenue in their product lines related to their specialty. in line with the unit and principal strategies.
The specialty manager is dedicated and focused on all lab related business and carries long experience related to the specialty – especially in systems, anatomy, and treatments from a vendor, customer and clinical background.
KEY RESPONSIBILITIES
· Screen, Select, onboard, and launch new brands and segments
· Complete leadership on feasibility studies
· Develop and maintain in-depth knowledge of the company's surgical(laboratory) products, including features, benefits, and competitive advantages.
· Develop, lead and implement sales strategies and tactics to achieve revenue targets and market share goals.
· Build and nurture strong relationships with key customers, including surgeons (laboratories), hospitals, and healthcare institutions.
· Conduct effective product demonstrations to showcase the benefits and applications of surgical products to potential customers.
· Create compelling sales presentations and materials to communicate the value proposition of the company's surgical products.
· Stay informed about market trends, competitor products, and customer needs to adapt sales strategies and product positioning.
· Provide training and support to the sales team to ensure they are well-equipped to sell the company's surgical products.
· Generate and qualify leads through various channels, including cold calling, networking, and attending industry events.
· Negotiate contracts and pricing agreements with customers while ensuring profitability for the company.
· Prepare sales forecasts and regular reports on sales performance, market trends, and customer feedback for management.
· Ensure that all sales activities and communications adhere to industry regulations and company policies.
· Gather and relay customer feedback and insights to the product development team for continuous improvement.
· Address customer concerns, product issues, and technical problems in a timely and effective manner.
· Collaborate with marketing, product development, and customer support teams to align strategies and achieve overall business objectives.
· Continuously update product knowledge and sales skills through training programs and workshops.
· Efficiently manage and prioritize sales territories to maximize sales opportunities.
· Maintain accurate records of sales activities, customer interactions, and sales-related expenses.
· Set individual and team sales targets aligned with business objectives and track progress toward achieving them.
· Use customer satisfaction and complaints data from the quality assurance to gain insights to enable sound business decision making and maintain high level of client satisfaction.
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