BIP PRODUCT MANAGER

As Turkcell, we aim to build a sustainable organization that creates value by providing our talents with a unique human experience and to elevate our employer brand to the top. In line with this goal, we reflect our adopted values in our ways of doing business.

What We Value at Turkcell?

Human-focused approach: In order to create a unique human experience, we place people at the center of our practices and aim to maximize the potential of our employees and develop their talents.

Innovation: We passionately work to produce innovative solutions that make a difference in people's lives and to discover new ideas and technologies. 🚀

Excellence: We aim for excellence in every aspect we are involved in and interact with, setting high standards for ourselves and achieving outstanding results. 🎯👌🏼

Collaboration: We foster a culture of collaboration, respect and transparency as the key to success. 👥🔗🧩

Customer-focused approach: We aim to deliver exceptional customer experiences by placing the needs of our customers at the center. 🤝 🖇️

Sustainability: We are working towards a sustainable future for our customers, our employees and our world. 🌍

What we expect?

• Bachelor’s degree in Engineering, Business Administration, or a related field.
• Experience in tech-driven environments (mobile applications, digital marketplaces, etc.)
• Minimum 4 years of experience in growth marketing, performance marketing, or data-driven business development, with a strong track record of scaling digital products and driving measurable user growth.
• Strong leadership and communication skills, with the ability to align stakeholders around growth goals and influence decision-making at senior levels.
• Strategic and analytical mindset, with a hands-on approach to testing, iterating, and optimizing growth funnels across acquisition, activation, retention, and monetization.
• Experience in identifying growth opportunities through user behavior insights, cohort analysis, and experimentation (A/B testing, funnel analysis, etc.).
• Ability to manage multi-channel strategies (e.g. paid media, SEO, CRM, lifecycle marketing) and working across diverse teams to ensure cohesive execution.
• Excellent command of both written and spoken English.
• Proficient in data analysis and reporting tools (e.g., Excel, Google Analytics, Mixpanel) and MS Office tools.
• A collaborative, data-driven, and result-oriented team player with a proactive and entrepreneurial mindset.

What Does the Group BiP Marketplace Product Manager Role Do at Turkcell?

• Ability to lead cross-functional growth initiatives involving product, marketing, sales and data teams.
• Drive user acquisition, activation, retention, and monetization through strategic growth plans and optimizations.
• Analyze user behavior, identify opportunities, and conduct experiments to validate hypotheses and scale successful initiatives.
• Collaborate with product, design, and tech teams to develop campaigns and services that support growth objectives.
• Align stakeholders around growth strategies and ensure seamless execution across departments.
• Continuously track performance, prepare reports, and iterate strategies based on insights and metrics

Perks and Benefits

As a member of our team, you’ll have the opportunity to receive a competitive salary, flexible working arrangements and a range of fringe benefits and perks such as career development and advancement opportunities. You can reach the details via "https://bit.ly/TurkcellTKusagi’’🎁▶️

Turkcell is an equal opportunity employer and accepts all qualified applicants for evaluation; regardless of race, color, religion, gender, national origin, ethnicity, age, physical appearance, marital status, military service.