PURPOSE OF THE JOB:

We are looking for an experienced and business-driven Channel Marketing Manager to lead trade marketing strategies across all channels in the Baltic markets: Modern Trade, HoReCa and Fragmented Trade.

This role carries full responsibility for delivering profitable sales growth, driving market share, and managing channel P&L across Lithuania, Latvia and Estonia.

You will work cross-functionally with Commercial, Supply Chain, Commercial Excellence and external partners to ensure strong execution, visibility and return on marketing investments.

KEY ACCOUNTABILITIES:

• Define and implement channel strategies to maximize profitable growth

• Deliver volume, turnover and profit targets across the Baltics

• Own Channel/Category P&L and manage DME budget accuracy

• Develop and execute Channel Business Plans

• Co-create Joint Business Plans with key customers

• Drive distribution, listings and NSR per channel

• Lead cross-functional project teams to ensure high-quality execution

• Develop tailored SKU/packaging solutions and activation programs

• Manage POS development and SAP orders

• Evaluate ROI of key initiatives and recommend improvements

• Partner closely with Commercial, SC and external stakeholders

• Lead and develop your team

WHAT WE ARE LOOKING FOR:

Experience

• Minimum 5 years in a managerial trade/channel marketing role

• Experience in FMCG environment

• Background in sales, field sales or key account management is a plus

• Experience managing and developing people

Skills & Competencies

• Strong commercial and financial understanding

• P&L and budget management experience

• Strategic and analytical thinking

• Negotiation and stakeholder management skills

• Ability to prioritize and work independently

• Strong presentation and communication skills

• Experience working with market and consumer insights

• Solid Microsoft Office skills (Excel, PowerPoint)

Qualifications

• University degree (Marketing, Economics, Communications or similar)

• Advanced English (business level)

• Driving license (Category B)

• Knowledge of Lithuanian, Latvian or Estonian is an advantage

WHAT YOU CAN EXPECT:

• High-impact regional role covering three countries

• Strong exposure to commercial leadership

• Opportunity to shape channel strategy and drive visible business results

• Cross-functional cooperation in dynamic FMCG environment

SALARY RANGES: 4 600-5 200 EUR gross

ABOUT YOUR NEW TEAM:

We are Coca-Cola HBC, a growth-driven consumer goods business and strategic bottling partner of The Coca-Cola Company. Operating across 29 markets from Europe to Africa, our 24/7 portfolio reaches millions of consumers. With over 30,000 employees representing more than 70 nationalities, we create value for our people, customers, and communities, and we keep raising the bar together.

DIVERSITY HELPS US THRIVE:

At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.