About the Company

As a Conversion Rate Optimization Manager at Bitdefender, you will be responsible for driving measurable improvements in conversion rate, revenue per visitor, and customer lifetime value across Bitdefender’s digital properties.

Reporting to the Senior Manager, B2C Conversion Optimization, you will own the execution and scaling of experimentation initiatives, translating data and user insights into impactful tests while ensuring a consistent, customer-centric experience across the full journey. This role combines hands-on experimentation with cross-functional leadership and is a key contributor to Bitdefender’s growth strategy.

About the Role

As a Conversion Rate Optimization Manager at Bitdefender, you will be responsible for driving measurable improvements in conversion rate, revenue per visitor, and customer lifetime value across Bitdefender’s digital properties.

Reporting to the Senior Manager, B2C Conversion Optimization, you will own the execution and scaling of experimentation initiatives, translating data and user insights into impactful tests while ensuring a consistent, customer-centric experience across the full journey. This role combines hands-on experimentation with cross-functional leadership and is a key contributor to Bitdefender’s growth strategy.

Key Responsibilities:

Experimentation & Optimization (Core Ownership)

• Own the end-to-end execution of CRO initiatives, from insight discovery to test launch, analysis, and rollout
• Generate, document, and prioritize testing hypotheses in alignment with the CRO roadmap defined by the Senior Manager, CRO
• Design and run A/B, multivariate, and personalization experiments across web, mobile, and in-product journeys
• Ensure statistical rigor, test quality, and reliable interpretation of results
• Drive successful test outcomes into scalable, production-ready implementations

Insights & Research

• Identify behavioral patterns and friction points using quantitative and qualitative data
• Plan and execute user research initiatives (surveys, usability tests, interviews) as needed
• Translate insights into clear, testable hypotheses with defined success metrics
• Continuously monitor funnel performance and conversion KPIs

Collaboration & Dependencies

Partner closely with:

• UX/UI teams for design exploration and usability improvements
• Engineering teams for test implementation and rollout feasibility
• Analytics & Data teams for tracking, measurement, and data validation
• Marketing and Product stakeholders to align experiments with campaign and product objectives
• Align experimentation priorities and learnings with the Senior Manager, CRO
• Act as the primary CRO point of contact for assigned business areas or regions

Reporting & Communication

• Produce regular and ad-hoc reports on experiment performance and business impact
• Clearly communicate insights, learnings, and recommendations to stakeholders
• Maintain experiment documentation and contribute to shared knowledge repositories
• Support the Senior Manager, CRO in evangelizing a test-and-learn culture

What You Bring

Experience & Skills

• 5+ years of experience in CRO, digital optimization, growth, product analytics, or experimentation
• Demonstrated success improving conversion rate, revenue, and CLV in an online environment
• Strong hands-on experience with A/B and multivariate testing across web and mobile app environments
• Advanced knowledge of analytics platforms (GA4, Adobe Analytics, Amplitude, Mixpanel, or similar)
• Solid understanding of inferential statistics and experimentation best practices
• Working knowledge of AI-powered optimization and analytics tools, including the ability to leverage AI for insight generation, hypothesis development, personalization, and experimentation acceleration
• Experience working with subscription or SaaS business models
• Fluency in Business English; German, French, or Spanish is a plus

Mindset & Behaviors

• Strong collaborator with excellent communication skills
• Highly analytical, detail-oriented, and structured in approach
• Comfortable operating in a hands-on execution role while managing multiple stakeholders
• Able to turn data into clear insights and actionable testing plans
• Resilient and iterative — understands that learning is as valuable as winning tests
• Curious and pragmatic in adopting AI and automation, using them to augment decision-making rather than replace analytical judgment

You Are

• Inquisitive – You continuously ask why, dig into data, and challenge assumptions
• Critical Thinker – You articulate what isn’t working, propose improvements, and define how success is measured
• Curious – You stay informed on CRO, experimentation, and UX best practices
• Resilient – You learn from failed tests and iterate quickly
• Team Player – You thrive in cross-functional environments and build strong partnerships

Success in This Role Looks Like

• A consistent pipeline of high-quality experiments aligned with business priorities
• Measurable improvements in conversion and revenue KPIs
• Strong collaboration with UX, Engineering, and Analytics teams
• Clear, actionable insights communicated to stakeholders
• A growing culture of experimentation across the organization