Data and Analytics Team Lead
MRMRomania1 day ago
Full-timeInformation Technology
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Job Description
Following the recent acquisition of IPG by Omnicom, MRM Delivery Romania is partnering closely with RAPP to build expanded capabilities across the network. This position is advertised under MRM, will work directly in support of the RAPP team, and reflects the ongoing integration of both organizations.
Who We Are
We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.
THE ROLE
As a Data & Analytics Team Lead, you will play a key role in driving collaboration across team x, bringing together data from multiple verticals to analyse and optimize marketing performance across the customer journey. Your work will directly influence business decision-making by delivering tangible reports, insights, and opportunities for improvement.
With a strong focus on data storytelling, you will translate complex data into compelling narratives, creating presentations and reports that clearly communicate the current situation, insights, and strategic solutions. You will also identify opportunities to enhance marketing strategies and customer engagement, ensuring continuous optimization based on data-driven insights.
You will require good communication; organization and time management skills as leading a team and multi-tasking will be a core part of your role. You will join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support.
Your Responsibilities
What we need from you: Jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.
What do you need from us? As an inclusive and flexible employer, we understand that everyone has unique requirements and needs. So please let us know what we can do to help, should you require adjustments to the process or have specific needs within the role.
We are RAPP. And we can’t wait to meet you.
Following the recent acquisition of IPG by Omnicom, MRM Delivery Romania is partnering closely with RAPP to build expanded capabilities across the network. This position is advertised under MRM, will work directly in support of the RAPP team, and reflects the ongoing integration of both organizations.
Who We Are
We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.
THE ROLE
As a Data & Analytics Team Lead, you will play a key role in driving collaboration across team x, bringing together data from multiple verticals to analyse and optimize marketing performance across the customer journey. Your work will directly influence business decision-making by delivering tangible reports, insights, and opportunities for improvement.
With a strong focus on data storytelling, you will translate complex data into compelling narratives, creating presentations and reports that clearly communicate the current situation, insights, and strategic solutions. You will also identify opportunities to enhance marketing strategies and customer engagement, ensuring continuous optimization based on data-driven insights.
You will require good communication; organization and time management skills as leading a team and multi-tasking will be a core part of your role. You will join a dynamic, multi-ethnical fun team that gives everyone a voice, flexibility and right to develop with a can-do atmosphere of mutual support.
Your Responsibilities
- End-to-end Journey and campaign analysis, strategic insights & continual performance improvement program.
- Interface to Region Europe Experience Centre clients to deliver insights, analytics & reporting, integrated across media, content, CRM, social, website, Customer Services.
- Lead the reporting team (BI manager and analysts) to fulfil reporting use-cases for ROS (regional, stream specific and market specific).
- Build consolidated customer journey linking online to offline journey. Identify key touchpoints (and KPIs associated with each touchpoint) across the journey and plan for optimization.
- Work with stream owners to capture stream specific reporting requirements, build cross-stream KPIs and codify each stream’s contribution in customer journey. Consolidated requirements to be passed over to architect or reporting analysts.
- Contribute to hypothesis building especially cross-stream hypotheses based on conversation with stream owners. Responsible for initial analysis and recommendations for regional and HQ reports.
- Work with global team to deploy the taxonomy and governance principles for customer journey in Region EU markets and special markets, follow-up on challenges and solutions for each market.
- Help setup infrastructure for management, expert and stream specific reports by identifying priority touchpoints and standardizing KPIs around those touchpoints.
- Hands on, able to capture requirements and work closely with Client and Agency SMEs.
- Participate in planning efforts, providing inputs as subject matter expert.
- Support multiple projects simultaneously across cross-functional teams.
- Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; master’s degree or PhD is a plus. Degree will not be required with appropriate work experience.
- 7+ years in data & analytics, with experience in complex data environments.
- Experience managing and leading data and analytics teams, with proven experience building high performing teams. Experience mentoring, coaching, and developing analytical talent.
- Experience leading customer journey strategy and KPI framework design.
- Strong stakeholder management, including senior leadership.
- Proven project management across multiple initiatives (JIRA, Trello, Asana, etc.).
- Hands-on with Google Analytics (GA4).
- Proficient in SQL or Python, with experience leading automation/ETL/efficiency projects.
- Experience with one BI tool (Power BI preferred).
- Media reporting experience is a strong plus.
- Familiarity with data governance, data quality frameworks, and compliance standards (e.g., GDPR).
- Experience designing and interpreting experimentation (A/B tests, multivariate, incrementality).
- Strong ability to communicate complex concepts to non-technical stakeholders.
- Proven experience producing executive-level storytelling and insight dashboards.
- Exposure to CDPs or CRM platforms (e.g., Salesforce, Adobe, Braze) is a plus.
- Fluent in English (spoken and written); other languages a plus.
- Be a hands-on person, as the team grows, you will be required to step in into reporting at first.
- Ability to adapt quickly to the changes on the project.
- Ability to work on number of projects at the same time.
- An entrepreneurial mindset and an appreciation of a start-up context.
- Excellent time management skills.
- Advanced communication skills to act as interface of team x with the primary client.
- Ability to explain technical details in simple words.
- Result oriented person.
- Quick learner.
- Strong team player and leader.
What we need from you: Jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.
What do you need from us? As an inclusive and flexible employer, we understand that everyone has unique requirements and needs. So please let us know what we can do to help, should you require adjustments to the process or have specific needs within the role.
We are RAPP. And we can’t wait to meet you.
Key Skills
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