We are looking for a Marketing Data Analytics Senior Specialist to join our dynamic team at TatilBudur and contribute to our growth strategy by designing and implementing advanced data analytics processes. If you are passionate about data, insights, and optimization, and want to be part of a fast-growing company, we would love to hear from you!

Responsibilities

• Design and implement data analytics processes aligned with TatilBudur’s growth strategy.
• Conduct target audience analysis, create data visualizations, and provide actionable insights.
• Prepare detailed reports and analyses to identify market opportunities and threats.
• Analyze all TatilBudur customer data from different platforms and lead to build CDP
• Analyze website traffic and customer behavior using relevant tools and collaborate with the product team to determine actionable strategies.
• Coordinate analytical setup and integrations for website tracking in collaboration with agencies.
• Manage pixel and tag setups and reporting for all third-party business applications.
• Provide actionable insights to teams through daily, weekly, monthly, and yearly marketing and sales analyses.
• Develop and share real-time tracking reports.
• Support the performance marketing team with ad conversion reports and tracking.
• Facilitate reporting between Google Cloud and other reporting platforms

What We’re Looking For

• Bachelor's degree in a relevant field.
• At least 4 years of experience in a related role.
• Preferably agency experience.
• Proficiency in app and web tracking and tagging.
• Advanced knowledge of Google Analytics 4 and Firebase platforms.
• Experience with looker studio and Power BI reporting.
• Dynamic, analytical, solution- and results-oriented, with strategic thinking skills.
• Proficiency in MS Office tools.

Nice to Have

• Knowledge of HTML and JavaScript.
• Experience with Google BigQuery.
• Agency experience (a strong advantage).