Е100 is an international business solution provider in energy, mobility and value added services. We have successfully worked in the market for 25 years serving 25 000+ customers. We provide a full range of services for our clients: tax refund, factoring, cashless toll payments and additional transport services: parkings, car washes, ferry bookings and more.

We’re hiring a Head of Digital Marketing to scale digital initiatives in an international company, leading our digital function.

Your responsibilities:

• Strategic Ownership of Digital Marketing: Oversee performance marketing, SEO/organic, paid advertising, and new channels development (e.g., affiliate, referral). Ensure strategy is aligned with business KPIs and long-term objectives.
• Team Leadership & Development: Manage and grow the digital marketing team, including recruitment, mentoring, and talent development, fostering a high-performing and collaborative environment.
• Lead Generation Strategy: Own all lead generation channels and KPIs, including scaling, diversification, and channel performance optimization. Ensure quality control and continuously refine leads processing, working closely with CRM and Sales leadership.
• Digital Marketing Roadmap Ownership: Lead the end-to-end delivery of the Digital Marketing Roadmap, ensuring alignment with business goals and cross-functional priorities.
• Tracking, Analytics & Unit Economics: Co-develop tracking, analytics, and BI infrastructure to measure ROI, CAC, CPL, and LTV. Own and optimize unit economics models to ensure profitable and scalable growth.
• Operational Excellence: Build and scale systematic planning, execution tracking, and process improvements to ensure Digital Marketing operates with efficiency and predictable delivery.
• Budget Management: Co-own budget planning and allocation for the Digital Marketing function, ensuring cost-effective and high-impact investments.
• Conversion Rate Optimization: Create strategies and plans to improve conversion rates through website, product pages landing page optimization, ad copy refinement, keyword strategy, and creative assets testing.
• Funnel Building: Develop high-performing digital marketing funnels (webinars, lead magnets, etc.) to support scalable lead acquisition.
• SEO Ownership: Drive the SEO strategy, continuously improving rankings, traffic, and organic visibility.
• Cross-Functional Collaboration: Partner closely with Marketing, Content & Communications, Sales, Product Marketing and Product teams to connect performance marketing with broader business objectives (LTV/ARPU growth, retention, ROI, EBIDTA) and deliver seamless customer experiences.

Our expectations:

• 5+ years of experience in digital, performance, or growth marketing in B2B, B2B2C, or SaaS environments (transport/logistics experience is a plus).
• Hands-on expertise in performance marketing: paid acquisition, SEO/organic growth, funnel design, and conversion optimization.
• Proven ability to scale lead generation and optimize CAC, conversion rates, and ROI across digital channels.
• Expertise in analytics and tracking ecosystems, including attribution models, BI dashboards, and end-to-end data quality.
• Solid understanding of unit economics (CAC, LTV, payback periods) and experience building scalable growth models.
• Advanced knowledge of SEO and CRO, including A/B testing, landing page optimization, creative and copy experimentation.
• Deep familiarity with MarTech stacks and tools: CRM and marketing automation, analytics platforms, Jira/ClickUp, Figma, Excel, and practical use of AI tools.
• Strategic thinking with the ability to translate business goals into digital strategies, roadmaps, and measurable outcomes.
• Leadership and people management skills, including hiring, coaching, mentoring, and developing high-performing digital teams.

What we offer:

• Stable employment;
• You can work from any city in Ukraine;
• Transparent and fair salary, including base salary and KPI-based bonus;
• A secure position within a skilled, collaborative team in the dynamic environment of an international product company;
• Comprehensive benefits package;
• Support for your professional and personal growth through training, courses, and the English and Polish Speaking Clubs;
• Company events and activities: integration events, corporate sports teams, Christmas gifts, birthday celebrations, and more;
• Charity initiatives and opportunities to engage in community support;
• Employee Referral Program.

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Recruitment stages:

1. Screening call with Recruiter
2. Technical interview with CMO
3. Test Task
4. Final interview with Chief of Commercial