Marketing Web Analytics & Testing Analyst | London | Hybrid

We're working with a leading global investment manager known for its personalized approach and client-first philosophy on this exciting opportunity.

Are you a data-driven marketer with a passion for uncovering insights that move the needle? We are looking for a sharp Analytics Analyst to join an elite marketing team, leveraging SQL, Google Analytics, and BigQuery to optimize global campaigns and drive testing innovation. This is a high-visibility role where your predictive models and statistical analysis will directly influence multi-channel marketing performance.

The Role

• Lead the measurement of global web campaign performance, integrating complex datasets to provide actionable recommendations to senior management.

• Build and maintain robust web data structures, utilizing Google BigQuery to store and process large-scale marketing data.

• Run advanced statistical analytics and predictive models to identify untapped areas for optimization or audience targeting.

• Collaborate closely with management to oversee the end-to-end testing program, ensuring every experiment is measured with precision.

• Improve marketing efficiency by identifying process bottlenecks and developing automated data solutions and reporting dashboards.

What You'll Need

• Proven experience in data-driven marketing, specifically focused on web analytics and performance tracking.

• At least 2 years of professional experience writing complex SQL queries to extract and manipulate data.

• Hands-on expertise with Google Analytics and Google BigQuery is essential for success in this role.

• A Bachelor’s degree (or equivalent experience) paired with strong quantitative and qualitative analytical skills.

• The ability to translate complex data findings into "creative solutions" and strategies that non-technical stakeholders can act upon.

What's On Offer

• Exceptional financial security with a 9% non-contributory pension plus an additional 5% matching scheme.

• Top-tier health coverage with 100% paid premiums for medical, dental, and annual health screenings for you and your family.

• Comprehensive wellness support, including a £50/month gym subsidy and a $10,000 fertility and family-forming benefit.

• Generous time off with 28 days annual leave (option to buy more) plus 8 paid holidays and an enhanced 16-week maternity package.

Apply via Haystack today!