We’re hiring: Product Manager – General Contractors / Prefab Builders / OEM – Region North

B2B Marketing | Construction Solutions | Segment Strategy | Demand Generation

About the company

Our customer is an international leader in sustainable construction, driven by a passion for excellence and a strong focus on people. The company’s purpose is to inspire new ways of living, while creating a meaningful impact for customers and communities. It operates globally with a portfolio of well-known construction brands and solutions used across residential, commercial, and industrial building projects. The organization places strong emphasis on collaboration, innovation, and sustainability, supported by its Road to Sustainability 2030 strategy. Recognized as the world’s #1 most trustworthy company in the construction sector by Newsweek and Statista in 2023, and listed among the top companies to grow your career in Belgium according to LinkedIn, the company offers a dynamic and international environment where employees are encouraged to learn, grow, and lead.

Mission

As Product Manager, you will lead all marketing efforts targeting general contractors, prefab builders, and OEM partners in Region North. Your mission is to drive the commercial strategy of your employer's products and solutions, building strong value propositions that resonate with professional audiences across multiple construction segments. You will develop deep audience insights and translate them into compelling marketing strategies across the portfolio, ensuring consistency across brands, applications, and markets. Working closely with commercial, product, and digital teams, you will bridge technical product expertise with marketing strategy, ensuring that marketing initiatives align with real-world construction processes and customer needs.

Key Responsibilities

Strategic Segment Marketing & Value Proposition Development

• Lead all marketing efforts targeting general contractors, prefab builders, and OEM partners in Region North.

• Develop deep audience insights to craft compelling value propositions and marketing strategies across all Etex brands, products, and applications.

• Promote solutions across diverse segments and product types, ensuring consistency regardless of application or market (facade, roofing, interiors).

• Work across multiple brands covering products including facade panels, sidings, slates, corrugated sheets, building boards, interior products, and future innovations.

• Address a broad range of construction markets including residential, multi-residential, commercial, offices, schools, healthcare, and agriculture.

Customer Insight & Go-to-Market Strategy

• Leverage technical knowledge and regular customer visits to align marketing initiatives with real-world needs and industrial processes.

• Develop and implement annual marketing strategies and action plans (digital and offline) tailored to contractors, prefab builders, and OEMs.

• Translate customer insights into clear and differentiating value propositions that resonate with professional audiences.

• Support product launches and go-to-market strategies to accelerate adoption in key construction segments. Marketing Activation & Digital Strategy

• Manage website content, newsletters, social media, SEO, SEA/Google Ads, and other online activities together with the central digital team.

• Lead the creation of brochures, POS materials, events, trade shows, and print advertising.

• Ensure strong brand visibility and consistent messaging across all channels. Performance Management & Marketing Effectiveness

• Define dashboards and KPIs to track marketing performance and ROI.

• Monitor key indicators including brand awareness, lead generation, and project pipeline development.

• Analyze campaign results and continuously optimize marketing initiatives to improve effectiveness and impact.

Candidate Profile Education

• Master’s degree in Marketing, Communication, Business Administration, construction or equal by experience.

Experience

• Several years of relevant experience in B2B marketing, preferably in building materials, construction, or related industries.

• Strong technical affinity and understanding of industrial processes.

• Willingness to conduct regular customer visits to better understand production environments and customer needs.

• Proven experience in product launches and go-to-market strategy execution.

• Strong knowledge of both digital and offline marketing.

• Demonstrated experience in brand awareness and lead generation campaigns.

• Strategic thinker with the ability to translate insights into actionable marketing plans.

• Excellent project management, prioritization, and organizational skills.

• Strong interpersonal and communication skills; comfortable working cross-functionally and internationally.

• Analytical mindset with a data-driven approach to marketing performance.

Languages

• Fluency in English and Dutch.

Why Join ?

• Work for the world’s #1 most trustworthy construction company (Newsweek & Statista 2023).

• Join one of the top companies to grow your career in Belgium (LinkedIn ranking).

• Be part of an organization committed to innovation, sustainability, and long-term impact through its Road to Sustainability 2030 strategy.

• Thrive in a collaborative culture where teamwork, partnerships, and employee well-being are central.

• Benefit from hybrid and flexible working, built on trust and autonomy.

Batenborch International is a specialized Executive Search firm focused on recruiting commercial and marketing leadership talent across Europe. We partner with both international groups and fast-growing organizations to identify and attract high-impact professionals in Sales, Marketing, General Management and Digital roles. Looking for your next career move or hiring top talent? Feel free to connect with us.

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