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About Decta
DECTA is a global processing company, a provider of integrated services for payment processing, online acquiring, and payment card issuing. Being the principal member of Mastercard and Visa networks, DECTA offers services to banks, payment service providers, and corporate clients with more than 2000 customers across 32 countries. By putting passion and persistence in everything we do, we provide a smooth payment process and modern solutions.
Your Role
As our Product Marketing Manager, you are the connective tissue between our product and engineering teams, the marketing engine, and our customers. You will lead the go-to-market strategy for new products and features, shaping how we bring our portfolio to market within a highly regulated environment.
You will own the narrative for a sophisticated product suite. This isn’t about writing feature lists; it’s about deeply understanding the Jobs to Be Done for our clients and architecting how we sell our technology and financial services.
What You Will Do
- Deep-dive into our product range to define a clear, differentiated strategic narrative, value props, and USPs. You will transform "tech specs" into compelling business cases for diverse verticals like Retail, eCommerce, and Fintech.
- Lead and own end-to-end go-to-market execution for new product and feature launches. This includes defining the audience, messaging, and distribution channels, while staying on board to drive adoption and post-launch growth.
- Act as a strategic bridge to our tech and product teams. You will use market intelligence and customer feedback to influence the roadmap, ensuring we build what the market actually wants to buy.
- Build and lead the framework for measuring success. You will track product activation and funnel health using real data and technical truths, not surface-level observations.
- Create high-impact playbooks, collateral, and product resources that empower our teams to close complex, high-ticket deals.
- Actively participate in crafting our commercial approach by identifying opportunities to bundle products for high-value segments or unbundle specific features for standalone sales.
Who You Are
- A high-ownership operator who doesn’t wait for a brief. You find the market gap and build the plan to fill it.
- Technically fluent enough to sit with developers and understand API documentation, but with the market-centric mindset to turn that into a story.
- Analytical and naturally skeptical. You don’t take AI-generated surface insights at face value. You dig into the funnel and talk to customers to find the technical truth.
- A master of simplification who can take a complex process like BIN Sponsorship and explain its value to a prospect in 10 seconds.
- Experienced in payments and fintech landscape. You understand how the money moves and why that matters to a business owner.
- A reliable, high-integrity professional who delivers on commitments and thrives in a high-pressure fintech environment.
Requirements
- 5+ years of experience in a Product Marketing role within B2B SaaS, Fintech, or Payments.
- Ability to prove your solid experience in market research, customer segmentation, and translating insights into clear, actionable marketing decisions.
- Full-Stack GTM Experience: You’ve led multiple successful launches from discovery through to post-launch optimization.
- Strategic Thinker: Demonstrated ability to handle complex pricing and product positioning.
- Exceptional communication skills. You are a storyteller who can convey value through visuals, experience, or text. It’s about the impact of the message, not just the copy.
- Deep understanding of the B2B payments infrastructure (Acquiring, Issuing, etc.) is highly preferred.
Why Work with Us
- Remote-First Culture: Work from anywhere in the EU or UK. We have a strong preference for candidates based in the Baltic countries, but talent comes first.
- Competitive Pay & Benefits: A salary that matches your skills and experience, plus a comprehensive social benefits package.
- Dynamic Work Environment: Thrive in a fast-growing global IT company, working on ambitious projects and innovative goals.
- Ongoing Learning: Continuous learning on the world’s most innovative payment technologies and industry trends.
- Challenging Projects: Engage in work that pushes you to grow, think creatively, and take projects from idea to finished product.
- Supportive Team & Culture: Join a friendly, collaborative workplace with excellent colleagues, plus enjoy regular team-building events - from sports and intellectual challenges to fun entertainment activities.
- Growth Opportunities: Count on plenty of chances for professional and personal development, including paid coaching sessions and extra wellness days.
Key Skills
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