Digital Marketing Executive

• Full Time Permanent position
• Hybrid role based in our City Centre offices

What we offer

We have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.

We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.

Further details on our benefits package can be accessed here Benefits (life-careers.com)

Role Overview

We are looking for a Digital Marketing Executive to join the marketing team to help develop the company’s digital presence.

The ideal candidate will be a proactive digital marketing professional with an understanding of the B2B financial services landscape, capable of driving digital strategy and engagement.

You will have the opportunity to shape the development and execution of our digital marketing strategy in a small team, focusing on increasing brand awareness, lead generation, and client engagement.

Team Background

• This role sits within our Marketing team and reports to our Head of Investment Communications and Marketing.
• This team has oversight/responsibility for the firm’s investment voice, corporate communications, marketing and PR.

More specific responsibilities will include

• Work with the marketing and sales teams to promote content tailored to the target audience, supporting lead generation and nurturing efforts.
• Analyse campaign performance and provide recommendations to optimise conversion rates, and engagement.
• Lead on development of content hub on company website as well as managing and updating website content incl key campaigns via Umbraco CMS
• Lead on SEO initiatives to improve website rankings and organic traffic for key search terms.
• Track and analyse web traffic, make data-driven decisions for improvements, and work with development teams for enhancements, where required.
• Present monthly and quarterly reports with actionable insights to the marketing and leadership teams, recommending strategic changes as needed.
• Own the strategy and execution of social media content on platforms such as LinkedIn, focusing on thought leadership, news updates, and promoting key content, working alongside our digital partners.
• Present monthly and quarterly reports with actionable insights to the marketing and leadership teams, recommending strategic changes as needed.
• Oversee the rollout and integration of marketing automation tools to segment audiences, personalise campaigns, and automate lead nurturing processes.

What you will need to be successful in the role

• Minimum 3 years of digital marketing experience, ideally within the B2B or financial services sector.
• Experience working within the asset management, investment management, or financial services industry is highly desirable.
• Proficient in digital marketing tools (namely, Canva, Google Analytics, LinkedIn Campaign Manager, SEMrush, HubSpot).
• Understanding of SEO best practices, website management (Umbraco/WordPress or other CMS), and UX/UI principles.
• Excellent communication skills, particularly in producing B2B content aimed at C-suite and institutional investors.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Highly organized and able to manage multiple projects with competing deadlines.
• A proactive and self-driven attitude with a keen eye for detail.
• Ability to collaborate effectively with cross-functional teams

Key Competencies

• Drive for Results
• Innovation and Change
• Planning and Organising
• Building and Maintaining Relationships
• Operational Excellence and Process Improvement

About us

Irish Life Investment Managers (ILIM), an investment firm authorised by the Central Bank of Ireland, has been part of the Great West Lifeco group of companies since 2013. The firm manages assets of circa €110bn on behalf of a diverse range of institutional clients including pension plans, Investment Advisers, Insurance companies, corporations and charitable foundations, across a broad range of of asset classes.

The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.

Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.

We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.

If you require any accommodations during the recruitment process please contact [email protected] and we will be delighted to ensure you are fully supported to be your best.

Irish Life Investment Managers supports Equal Opportunity and is regulated by the Central Bank of Ireland.