Job Description:

Senior Product Manager – Search & Discovery (FirstCry ME)

Location: Pune, India (Supporting UAE & KSA Markets)

Experience: 3 – 5+ Years

Reporting to: Director of Product

The Opportunity

At FirstCry ME, "Discovery" is the engine of our growth. With millions of parents and thousands of SKUs, the challenge is no longer just "listing products"—it’s about predicting intent. We are seeking a Senior Product Manager to lead the Search, Ranking, and Browse experiences for our Middle East markets. You will own the "top of the funnel," transforming how parents in Riyadh and Dubai find the perfect products through advanced ranking algorithms, AI-driven personalization, and high-performance listing pages.

Key Responsibilities

• Vision & Strategy: Define and execute a 1–3 year discovery roadmap. Transition our search from keyword-matching to intent-based discovery using Machine Learning (ML) and GenAI.
• Ranking & Relevance Algorithms: Own the "Scoring Logic" for search results and PLPs. Balance business goals (margin, stock) with customer signals (CTR, ratings) to build a world-class ranking engine.
• Search Infrastructure: Collaborate with engineering to minimize latency and optimize "Zero Result" pages. Lead the strategy for multilingual search (Arabic/English) and voice-based discovery.
• Listing Page Mastery: Architect the Product Listing Page (PLP) experience. Optimize information density, facet/filter logic, and real-time social proof (e.g., "50 sold in last hour") to maximize Add-to-Cart (ATC) rates.
• Experimentation & Personalization: Design and lead high-velocity A/B testing on sorting, filtering, and cross-category nudges. Work with Data Scientists to build personalized "For You" feeds.
• Cross-Functional Leadership: Act as the "CEO of Discovery," influencing senior leadership, engineering, and the ME business teams without direct authority to ship high-impact features.

The Senior PM Toolkit

• Algorithmic Depth - Deep understanding of Search/Ranking (Solr/Elasticsearch), Recommendation Engines, and SEO.
• Data Mastery - Advanced proficiency in SQL, Mix-panel, Google Analytics 4, and visualization tools (Tableau/Metabase) for deep-dive defect analysis.
• ML & AI - Hands-on experience in leveraging GenAI for automated taxonomy, search autocomplete, and conversational commerce.

Performance Metrics (Your Success Drivers)

• Search Conversion Rate (sCVR): Increase the % of searches that lead to a purchase.
• Search Exit Rate: Drastically reduce drop-offs on Search Result Pages (SRPs).
• Relevance Score: Improve the mathematical relevance of the top 10 products shown to a user.
• Filter Engagement: Increase the % of users who find products using refined facets.

What We Look For

• Experience: 5–8+ years in Product Management, with at least 3 years specifically in Search, Discovery, or Personalization for a high-scale B2C marketplace
• Technical Savvy: You should be able to discuss API latency, indexing, and model training with engineers Amazon Technical PM Standard.
• Bar-Raising Communication: Proven ability to write high-quality PRDs and Vision Docs that simplify complex technical problems for business stakeholders.
• Education: B.E./B.Tech from a premier institute. MBA from a Tier-1 B-school is highly preferred.