CryptaCount is a crypto accounting and tax compliance SaaS platform for businesses, accounting firms, and individual tax filers. The product is live, the tech works, and the market is massive — crypto tax reporting becomes mandatory across the EU in 2027 (DAC8), and businesses are scrambling for compliant solutions.

What we’re missing is someone who wakes up thinking about pipelines, conversion rates, and closing deals. Someone who can walk into an accounting firm, understand their pain in five minutes, and show them why CryptaCount is the answer. Someone who doesn’t wait for leads — they create them.

This isn’t a “head of marketing” role where you manage agencies and review brand decks. This is a hands-on, founder-level commercial role where you own everything from customer discovery to signed contracts.

•      Identify, reach, and close our first wave of B2B clients — accounting firms, crypto-native businesses, tax advisors, and auditors

•      Build and own the sales pipeline from scratch: outreach, demos, proposals, contracts

•      Develop pricing strategies and negotiate deals that make sense for an early-stage product

•      Talk to customers constantly — understand what they need, feed that back into product development

•      Define and execute the GTM playbook: who we sell to first, through which channels, with what messaging

•      Build partnerships with accounting networks, crypto service providers, and compliance consultancies

•      Represent CryptaCount at industry events, conferences, and in the media

•      Own the revenue logic — know our unit economics, CAC, LTV, and what it takes to get to sustainable revenue

•      Support fundraising with commercial traction data, customer testimonials, and market validation

•      Present the business case alongside the CEO to investors

•      Help shape the pitch with real numbers, not projections based on wishful thinking

•      You’ve sold B2B SaaS, fintech, or professional services to accounting firms, financial institutions, or enterprise clients.

•      You understand the language of accountants and auditors — or you learn fast enough to fake it convincingly on day one.

•      You have 5+ years in business development, sales, or commercial leadership, ideally in fintech or crypto-adjacent industries.

•      You’re a closer, not a strategist who delegates the hard conversations. You pick up the phone, send the email, show up to the meeting.

•      You can build a GTM function from zero — no existing team, no playbook, no warm leads. Just you and the product.

•      You’re comfortable with ambiguity and the reality that early-stage sales means wearing every hat: marketing, partnerships, support, and sometimes product feedback sessions.

•      Crypto-literate: you don’t need to be a blockchain developer, but you should understand what a CEX is, why tax compliance matters, and what DAC8 means for European businesses.

•      Based in Luxembourg, native French/Luxembourgish speaker preferred. Willingness to travel for client meetings and events.

Bonus: existing network in the accounting/audit industry, experience selling to Big 4 or mid-tier firms, or previous startup founding experience.

This is a pre-funding startup. We’re transparent about what that means:

•      Equity stake with standard 4-year vesting and 1-year cliff — you’re a co-founder, not a contractor

•      No base salary for the first 2–3 months while we validate commercial traction together

•      Commission on sales from day one — you eat what you kill

•      Transition to base salary + commission once funding is raised or revenue supports it

•      The timeline is real: we’re a Luxembourg Fit 4 Start accelerator participant through June 2026, with plans to raise immediately after

If you need a guaranteed paycheck from month one, this isn’t the right fit. If you want to own the commercial side of a company that’s solving a real, urgent problem — keep reading.

•      A working product you can demo tomorrow — not a prototype, not a pitch deck

•      A CEO (Sergey Gorchakov, ACCA) with deep accounting and compliance expertise across dozens of jurisdictions

•      A regulatory tailwind: DAC8 makes crypto tax reporting mandatory in the EU from 2027 — the market is coming to us

•      Clear product-market fit signals from early users and accelerator validation

•      A technical foundation that’s already built — you won’t be selling vaporware

Tell us what you’ve sold, to whom, and why CryptaCount excites you.

No generic CVs. Show us you can sell — starting with yourself.