Our Support and Service Team in Riga is seeking for a CRM & Retention Manager to join the company.

Your mission is to build and optimize a data-driven CRM engine across the full customer lifecycle - from activation and onboarding to retention and re-engagement. You will design, execute, and continuously refine lifecycle communication strategies that increase engagement and long-term customer value across multiple GEOs and audience segments.

This role is for someone who deeply understands customer behavior, segmentation logic, funnel dynamics, and performance metrics - and knows how to transform insights into structured retention mechanics and high-impact lifecycle campaigns driven by data.

‼️Please note that this role requires you to be based in Riga, Latvia, and work in an on-site format.‼️

Requirements:

• 2+ years in CRM / Retention within iGaming;
• Strong understanding of customer lifecycle and behavioral mechanics;
• Experience working with cohorts and retention metrics (D1/D3/D7/D30);
• Hands-on experience with CRM platforms and campaign management tools.

Skills:

Technical & Analytical Skills

• Strong understanding of marketing metrics: LTV, ARPU, Retention, Churn;
• Confident working with segmentation and data-driven decision-making;
• Advanced analytical mindset;
• Excel proficiency.

Execution & Platforms

• Experience building email templates in drag-and-drop editors (e.g., Stripo or similar);
• Understanding of deliverability and campaign QA processes;
• Comfortable working with automation tools and structured workflows.

Personal Qualities

• Deep understanding of customer behavior and engagement patterns;
• Structured, analytical, and data-driven mindset;
• Ability to work cross-functionally with Product, Design, Content, and Analytics teams;
• Strong communication skills;
• Strategic thinker who can also execute operationally.

Skills that will be a plus:

• Basic HTML knowledge is considered a plus;
• Experience with Tableau or similar BI tools is a plus.

Soft skills requirements:

• Strong communication and interpersonal skills;;
• Structured and analytical thinking;
• Problem-solving mindset;
• Adaptability in fast-changing environments;
• Ability to prioritize and manage time effectively;
• Team-oriented with cross-functional collaboration skills;
• Proactive and results-driven attitude;
• Conflict resolution and negotiation skills;
• Strategic thinking combined with execution focus.

Responsibilities:

CRM & Lifecycle Strategy

• Develop and implement CRM strategy across Activation, Retention, and Reactivation;
• Build and optimize full-funnel lifecycle journeys (Welcome, Early Activation, Inactivity, VIP, Reactivation, etc.);
• Design customer lifecycle logic based on behavioral triggers and segmentation;
• Create scalable communication frameworks across GEOs.

Segmentation & Customer Behavior

• Segment users by activity, engagement level, frequency, lifecycle stage, and preferences;
• Analyze customer behavior and identify drop-off points in the funnel;
• Develop strategies based on audience patterns, engagement signals and lifecycle needs.

Campaign Execution

• Launch and optimize campaigns across email, SMS, push, and other channels;
• Set up automated trigger flows and multi-step journeys;
• Manage campaign setup, scheduling, targeting, and execution quality.

Performance & Analytics

• Analyze Retention, LTV, and channel performance metrics, assess engagement levels, and drive data-based optimizations to improve lifecycle effectiveness;
• Conduct A/B testing and interpret results;
• Monitor campaign effectiveness and identify performance gaps;
• Provide structured reports and actionable insights;
• Work closely with analytics.

Funnel Optimization

• Clearly understand acquisition and retention funnels;
• Identify inefficiencies and optimize drop-off stages;
• Align CRM activity with broader business goals and product strategy.

We offer:

• Full-time on-site work in the centre of Riga;
• Paid parking space;
• Sports compensation;
• Medical insurance;
• Corporate events;
• A team of top-level professionals;
• Opportunities for professional growth and development;
• Salary in range of 2000 – 3500 EUR gross, depending on your experience.

‼️We thank all applicants for their interest. Please note that only those selected for further consideration will be contacted.‼️