Product Manager

Bausch + Lomb is a leading global eye health organization dedicated to protecting and enhancing the gift of sight for millions of people worldwide. With a comprehensive portfolio of over 400 products, including contact lenses, lens care products, eye care products, and ophthalmic surgical devices, we have a significant global presence. Founded in 1853, we have over 12,000 employees and operate in nearly 100 countries.

Bausch + Lomb Turkey is looking for Product Manager who will be responsible for Vision Care BU products and requires the following qualifications;

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration or related field.
• Fluent English required; Arabic is an asset.
• Ability to travel.
• Experience in Product Management / Brand Management / Trade or Digital Marketing (healthcare or FMCG preferred).
• Proven track record in launching products, managing portfolios
• Experience managing distributors, agencies and A&P budgets; strong commercial acumen.
• Hands-on with digital platforms (paid social/search, programmatic, CRM, marketing automation) and analytics.

Responsibilities:

• Hands-on with digital platforms (paid social/search, programmatic, CRM, marketing automation) and analytics.
• Develop, execute and follow up country marketing strategies and annual plans.
• Analyze market needs, size and growth drivers; build winning pipelines and product roadmaps.
• Prepare high-quality business cases and robust volume/value forecasts for new products.
• Design and lead GTM (go-to-market) strategies to ensure launch excellence and post-launch optimization both for new product launches and geo-expansion initiatives
• Localize global brand strategies in line with guidelines and harmonize with local market dynamics.
• Monitor competitive landscape (pricing, margins, portfolio and customer engagement) and act on insights, translate insights into value propositions, messaging and channel plans.
• Track sales target versus realization monthly and lead gap-closing actions with Sales.
• Manage and control A&P budgets, drive ROI optimization across channels and activities.
• Closely follow regulations with Regulatory to anticipate changes and ensure compliant execution.
• Own contract governance for business needs (distribution/vendor agreements) in partnership with Legal and Procurement.
• Plan and oversee 360° marketing campaigns; ensure process quality and on-time, on-budget delivery.
• Lead data analysis and insight generation to inform portfolio, pricing, promotion and channel strategy.
• Oversee asset management: brief, approve, store and track brand and commercial materials.
• Build and execute digital marketing strategy (paid/owned/earned): media planning, SEO/SEM, CRM/email, marketing automation.
• Lead social media and content strategy; Set digital KPIs, manage agencies, and optimize always-on and campaign performance using analytics (e.g., GA4).
• Drive KPI dashboards and business reviews; communicate performance, risks and opportunities to leadership.
• Champion the use of AI/productivity tools to accelerate content, analysis and decision quality (responsibly and compliantly).

Competencies:

• Champion the use of AI/productivity tools to accelerate content, analysis and decision quality (responsibly and compliantly).
• Strategic thinking, problem solving and data-driven decision making.
• Excellent communication, stakeholder management and influencing skills.
• Agility, accountability, teamwork, integrity and strong results orientation.
• Project management excellence: ability to prioritize and meet deadlines in a fast-paced environment.
• Creativity and innovation mindset; curiosity to leverage AI/productivity tools.

Own and drive the commercial success of Vision Care products across Turkey by leading end-to-end product management, integrating brand, digital and consumer marketing strategies; delivering launch excellence; managing key opinion leader and key customer relationships; and ensuring profitable growth through data-driven decision making and cross-functional collaboration.