Content Creator (Remote- Toronto [GTA]) - RockWallet

ABOUT ROCKWALLET

Rock Solid. Rock Confident.

RockWallet is a financial technology company made up of people who think differently about how digital assets can be managed, accessed, and used.

At RockWallet, our vision is for anyone to be able to access and thrive in the digital economy. It’s our mission to help you make the most of the opportunities available by building products that empower people to navigate digital asset usage easily, securely, and with confidence. Our self-custodial, multicurrency wallet puts you in charge of your digital assets. RockWallet’s app makes it quick and easy to buy, use, store, and swap top cryptocurrencies, all in one place, on your mobile. RockWallet is registered with FinCEN as a Money Service Business. Find out more here at www.rockwallet.com.

Want to join us? We’re expanding our team globally, looking for the right people to help us explore further.

Role Overview

We’re on the lookout for experienced content creators, responsible for

owning the full content lifecycle across strategy, creation, distribution, and

measurement for our brands. The position is remote but requires

consistent availability in Eastern Time and close collaboration with

marketing, product, support and compliance teams.

• Plan, produce, and publish multi-format content (video, social, blog,
• email, community posts) that educates and engages our audiences
• across our owned and paid channels.
• Own full lifecycle content from brief to reporting: designing and/or
• interpreting briefs, creating assets, amplifying across social and
• community platforms, and measuring performance against clear
• KPIs.
• Act as a self-starter who brings data-backed ideas, experiments with
• new content formats, and consistently refines output based on
• results.

Key Responsibilities:

Content Generation - End-to-End Content Lifecycle

• Translate business and campaign goals into clear content briefs with
• objectives, audiences, channels, and KPIs.
• Create, edit, and optimize content for web, blog, email, press releases, YouTube, X/Twitter, LinkedIn, YouTube, Reddit, and other relevant
• communities.
• Manage publishing workflows in a CMS, ensuring accuracy, tagging,
• and on-brand presentation.
• Monitor performance and report on engagement, growth, and
• conversion metrics; recommend and implement optimizations.

Social and Community Management

• Use social scheduling tools to plan, publish, and optimize content
• across multiple accounts and markets.
• Own day-to-day social content calendars, aligning posts with industry
• news, SEO insights, and product priorities.
• Engage meaningfully with communities (comments, DMs, replies,
• threads) to deepen relationships rather than only growing follower
• counts.
• Support community building in online forums such as Reddit and
• Discord, where applicable.
• Stay on top of crypto, Web3, and blockchain trends to inform content
• topics and angles that resonate with target audiences.
• Partner with growth/paid teams on creative for paid social and
• performance campaigns; understand how organic and paid content
• work together.
• Contribute to campaign retrospectives with qualitative and
• quantitative insights from content performance.

Required Skills and Experience

• Demonstrated experience owning and managing independently
• content creation, social media, and/or digital marketing, with at least
• 5 years directly managing content end to end (brief, production,
• publishing, reporting). A self starter with experience managing daily
• workflows with limited supervision.
• Proven track record running successful content or social projects
• from strategy through execution and post-campaign analysis.
• Hands-on experience with:
• CMS platforms (e.g., WordPress, headless CMS, Ghost) for
• uploading, formatting, and publishing content.
• Content and editorial calendar management tied to keyword
• research and SEO best practices (e.g., Ahrefs, SEMrush).
• Social media scheduling and analytics tools (e.g., Hootsuite,
• Buffer, Sprout, HubSpot, native platform tools).
• Project Management systems (e.g., Asana, ClickUp, Monday)
• Graphic Design and Video Editing (must have professional
• experience in tools like: Canva, Adobe Creative, AI Tools for
• video editing)
• Strong copywriting and storytelling skills tailored to crypto/Web3
• audiences, with the ability to simplify complex topics.
• Comfortable interpreting content performance data and making
• data-driven decisions on what to scale, tweak, or retire.

Nice-to-Have Experience

• Previous experience in Web3, crypto, DeFi, or related fintech
• products (in-house or agency-side).
• Experience running and growing YouTube channels (scriptwriting,
• thumbnails, basic editing, SEO, and analytics).
• Experience building or managing communities on forums such as
• Reddit, Discord, or Telegram.
• Background managing multiple brands/accounts simultaneously or
• working in an agency environment with diverse client portfolios.

Ways of Working

• Available to work standard business hours in ET, with flexibility for
• key launches or live moments when needed.
• Self-starter comfortable proposing new formats, tests, and campaigns
• backed by audience insights and performance data.
• Collaborative mindset, able to coordinate with design, product,
• growth, and leadership while taking clear ownership of deliverables and deadlines

Benefits

• Join a dynamic and forward-thinking Marketing organization in one of the fastest-evolving industries
• Work from home with ownership of your domain
• Benefits
• A competitive salary
• Diverse and dynamic work environment
• Work-life balance and support for career development
• A collaborative work environment that values creativity, ambition and results

HOW TO APPLY: Please submit your resume in our preferred file – .PDF not in .DOC. Thank you.

We thank all interested applicants; however, only those under consideration will be contacted.

RockWallet, LLC is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.