About CRISIL Limited:

• CRISIL is a leading, agile and innovative global analytics company driven by its mission of making markets function better.
• It has delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers through businesses that operate from India, the US, the UK, Argentina, Colombia, Poland, China, Hong Kong and Singapore.
• It is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

About the Role

The Digital Marketing and Sales Diligence Analyst will work with one of CRISIL’s clients, a Global Private Equity Firm based in New York City. They will support the team across a variety of diligence-focused functions, gaining exposure to the team’s value creation practices throughout their work.

This role’s main responsibility is to support the Go To Market (GTM) team of the firm, with the primary purpose of understanding the positioning of prospective investments and companies within the firm’s portfolio through digital marketing insights and sales diligence analysis. This position offers a unique opportunity to collaborate in a global environment with top analysts and executives.

Digital Marketing captures interactions of customers through their digital journey from awareness to purchase to retention

• Utilize marketing analytics tools (e.g., SimilarWeb, SEMRush, Google Trends, Google Ads) to pull, analyse, and visualize data, transforming it into client-ready work products, typically in PowerPoint format
• Perform analysis on various aspects, including site traffic, app downloads, SEO performance of companies compared to competitors, and breakdown of digital traffic sources (direct, organic, paid)

Sales Diligence focuses on systematic analysis and evaluation of market landscapes and competitive positioning to support informed decision-making in sales strategies

• Review market research reports and company information to rapidly evaluate market landscape and competitive positioning, across a range of industries and regions
• Assist with the formation and execution of client’s key practice development initiatives (e.g., benchmarking exercises)
• Conduct ongoing research related to sales to stay updated on industry trends and best practices