Digital Marketing Manager

Digital Marketing Manager | ZARA

Location: Warsaw, Chmielna 69, Varso Tover

Department: E-commerce ZARA

Salary: 13 000 - 15 000 PLN gross per month

Annual bonus: 23 000 - 36 000 PLN gross

What you will have an impact on?

1. Performance analysis & revenue delivery

• Monitor and analyze performance to identify issues impacting results (traffic shifts, market conditions, new user acquisition).
• Report insights to HQ and define data-driven actions to achieve revenue targets while ensuring monthly profitability goals are met.
• Set monthly revenue targets aligned with the market and key business areas: Women, Men, Kids.

2. Budget management & performance optimization

• Manage marketing budgets daily to optimize spend, efficiency, and campaign performance.

3. Local execution of global strategy

• Ensure HQ strategy and guidelines are implemented locally across all channels.
• Manage agencies day-to-day, enforce best practices, and drive joint action plans to improve channel performance.

4. Campaign quality & execution

• Ensure ads meet quality standards (copy, headlines, landing pages).
• Guarantee campaigns go live on time and follow brand guidelines.

5. Product feed & Merchant Center management

• Run daily checks in Google Merchant Center to ensure accurate and compliant product feeds.
• Resolve disapprovals, warnings, and unclassified products.

6. Campaign planning & coordination

• Maintain Zara’s local marketing calendar for campaigns and marketing activities.

7. Technical & operational support

• Support technical integrations, testing, and deployments.
• Validate partner invoices and ensure timely submission to Finance.

How do we imagine You? What will matter to us?

• Minimum 2 years of experience in the same or a similar role in digital or performance marketing.
• Strong knowledge of performance marketing channels, especially Google Ads and Paid Social.
• Proven analytical skills - ability to diagnose KPIs, identify opportunities, and clearly communicate performance insights.
• Hands-on experience with measurement and analytics tools such as GA4, Meta Business Manager, and Google Ads.
• Strong budget management and optimization skills, with focus on pacing, efficiency, and profitability.
• Experience in agency and stakeholder management (briefing, coordination, follow-up, accountability).
• High attention to detail and quality control, including creatives, landing pages, tracking, and product feed health.
• Ability to translate global strategy into effective local execution.
• Strong project management skills, including campaign planning, timeline management, and prioritization.

What can You gain by joining the E-commerce team?

• The opportunity to take on a challenge in an international environment, in a business area that is constantly growing.
• Permanent employment contract.
• 25% employee discount across all Inditex Group brands.
• Private medical care with LuxMed, fully covered by the company, and the possibility to enroll in life insurance with Compensa.
• Psychological, legal, financial and wellbeing support for you and your loved ones. All our employees can anonymously and free of charge consult specialists in each of these areas.
• MultiSport cards available at attractive prices.
• Inditex vouchers for your birthday and the New Year.
• Access to a free language learning platform for English and Spanish - unlimited group classes with a tutor available 24/7.
• Co-financing of individual English and Spanish language courses.