Driven Properties
Head of Marketing & Communications
Driven PropertiesUnited Arab Emirates19 hours ago
Part-timeMarketing
Driven Properties is one of Dubai's leading real estate brokerages. Following a period of significant departmental growth, the business is seeking a Head of Marketing & Communications to own and lead the full marketing function at an operational level.

This is a senior individual contributor and team leader role, not a Director-level strategy position. The successful candidate will be responsible for translating strategy into day-to-day execution, building robust operational infrastructure, and building a high-performing team across Brand, Demand Generation, Creative, Product Marketing, Analytics, and Partnerships.

The outgoing Director of Marketing & Communications will continue as a part-time Consultant, focused exclusively on Performance Marketing advisory, Website Optimisation, and Customer Journey strategy. The Head of M&C will work alongside this consultant engagement and ensure internal execution is aligned with consultant direction.

Key Responsibilities

  • Day-to-Day Operational Leadership
  • Own the daily management and coordination of all marketing and communications activities across 5 divisions and :25 headcount
  • Act as the primary point of escalation and decision-maker for the team in the absence of Director-level oversight
  • Drive accountability across team leads the Brand & Comms, Demand Gen, Product Marketing, Creative and Analytics teams
  • Maintain visibility across all concurrent campaigns, projects, and deliverables via structured tracking and reporting
  • Systems, Processes & Operational Infrastructure
  • Design and implement end-to-end marketing operating systems from the ground up
  • Campaign intake and briefing workflows
  • Cross-divisional SLA frameworks and task management
  • Standardised templates for briefs, reports, content, and proposals
  • Marketing automation for CRM, email, WhatsApp, and lead nurture flows
  • Budget tracking and reconciliation process
  • Monthly and quarterly performance reporting structure
  • Define and enforce brand governance and content approval processes
  • Implement and manage MarTech stack and ensuring tools are configured, adopted, and optimised across the team
  • Team Building & Talent Acquisition
  • Lead the end-to-end recruitment of all open vacancies across the M&C department (Open Vacancies in the table below)
  • Build onboarding journeys for all new hires including role-specific SOPs, tooling access, and integration plans
  • Support and cover the manager of Brand & PR responsibilities during maternity leave by managing brand, PR, social media, and content output during this period
  • Foster a high performance culture of ownership, collaboration, and creative excellence across all team
  • Cross-Functional Collaboration
  • Serve as the primary internal liaison between Marketing, Sales, Product, and Operations
  • Interface with the Performance Marketing & Website Consultant to ensure internal team execution is aligned with advisory direction
  • Work closely with the Marketing Operations Manager to ensure workflow, task intake, and campaign coordination runs at 1,500+ tasks/month throughput
  • Partner with the Business Intelligence team to build data visibility and performance dashboards across all marketing channels
  • Campaign & Channel Oversight
  • Support and oversee campaign execution across all channels: paid social, paid search, SEO, email/CRM, content, PR, and social media
  • Ensure all channel leads are delivering against KPIs, with clear targets, tracking, and reporting in place
  • Manage high-visibility campaigns and launches including property launches, brand campaigns, and developer partnerships
  • Maintain editorial calendar governance across all content channels
  • Brand & Communications Stewardship
  • Uphold brand identity standards across all touchpoints such as digital, print, video, and social
  • Manage corporate communications, press activity, and reputation management in collaboration with the PR Strategist
  • Oversee content strategy across social, web, and owned channels — ensuring consistency, quality, and brand voice alignment

Requirements

Experience & Background

  • 8-12 years in marketing, with at least 3 to 4 years in a senior management role overseeing multi-disciplinary teams
  • Demonstrated experience building marketing departments or functions from an operational standpoint and not just campaign execution
  • Real estate, property, or high-growth B2C / B2B2C industry background strongly preferred
  • Track record of hiring, developing, and managing teams of 15+ across multiple marketing specialisms

Skills & Competencies

  • Strong operational and project management skills and be able to hold structure across complex, multi-stream environments
  • Deep familiarity with marketing operations tooling: project management, CRM, marketing automation and analytics platforms
  • Solid working knowledge across all key channels: performance marketing, SEO/content, social, email/CRM, PR, creative production
  • Experience designing SOPs, briefing templates, and governance frameworks for marketing teams
  • Data-literate: comfortable reading dashboards, defining KPIs, and working alongside analytics leads
  • Excellent communicator with the abilitiy to interface fluently with C-suite, external consultants, agency partners, and creative teams

Leadership Qualities

  • Hands-on, execution-focused leader and not a purely strategic thinker
  • Calm under pressure; experienced managing teams through hiring cycles, team transitions, and maternity/leave coverage
  • High ownership mentality with a willingness to roll up sleeves while also delegating effectively
  • Builder mindset: energised by creating structure in ambiguous, fast-moving environments
  • This is a fully onsite role based at our Dubai office

Benefits

  • Opportunities for career growth and advancement within the organization
  • Dynamic and collaborative work environment
  • Contribution to managing and optimizing Dubai's dynamic real estate market

Key Skills

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