Marketing Business Analyst- LATAM

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Key Responsibilities

Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
Develop and maintain marketing dashboards and reports to track KPIs and ROI.
Collaborate with marketing teams to define data requirements and support business analysis and key decisions.
Conduct competitor analysis and market research to inform marketing strategies.
Use data visualization tools to present insights clearly to stakeholders.
User conversion, behavioral preferences and segmentation analysis, and the establishment of a long-term effective data monitoring system and user operation framework, operational testing and analysis, and activity effect analysis, to evaluate operations and marketing activities with strict statistical validity standards, and generate business suggestions and decisions.

Qualifications

Bachelor’s degree in Statistics, mathematics or related field.
Proven experience in marketing analysis, business intelligence, or related roles.
Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.
Strong analytical skills with the ability to interpret complex data sets.
Excellent communication skills in English to present findings effectively.
Knowledge of digital marketing channels and metrics is a plus.
Experience with statistical software or programming languages (Python, R) is a bonus.

Why Binance

Shape the future with the world’s leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique, fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Marketing Business Analyst- LATAM

Key Skills

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