This role requires the highest level of strategic ownership, mirroring the Senior Strategic Agency Manager role's demand for C-level interaction and risk management. The internal progression grid already specifies that the next step, Senior Consultant, defines the overall agency strategy and builds relationships at the C-suite level within the most strategic agencies.

The Senior Partner Consultant is focused on managing the most strategic agencies and their portfolio of clients. The role strategically blends leadership in agency relationship management with deep technical specialization within the Google Ads ecosystem. This function serves as the primary engine for client success and business expansion. The Consultant leverages executive influencing skills to partner with agencies and is tasked with driving long-term commercial growth partnerships. The position demands a proactive professional capable of expertly balancing strategic business development (managing pipeline quality and revenue growth) and hands-on product mastery.

Key Responsibilities

1. Strategic Client Management & Business Development

• Own a portfolio of strategic high-value agencies by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks, and building multi-quarter plans for achievement.
• Develop and maintain long-term, strong relationships with agencies, including leading C-level stakeholder relationships to drive business value and product adoption.
• Work across levels of agency partners to grow new and existing business consistently, delivering against quarterly business and product growth goals.
• Ensure alignment on strategic priorities with internal teams and external agency counterparts to provide a cohesive experience.
• Proactively identify client needs and growth opportunities, managing the sales pipeline effectively.
• Contribute to the development and execution of sales strategies and Go-to-Market motions.

2. Product Expertise & Campaign Optimization

• Serve as the expert consultant for clients on Google Ads, advertising strategies, and campaign effectiveness.
• Utilize advanced data analysis to develop and implement tailored marketing solutions aligned with agencies business goals.
• Provide expert training and education to clients on new Google Ads product features and industry best practices.
• Assist clients in the detailed understanding and interpretation of complex campaign results and performance insights.
• Continuously improve expertise in Google Ads products and obtain relevant certifications.

Required qualifications

• Experience: Minimum 7+ years of progressive professional experience in a top-tier agency, consultancy, or digital vendor, with a clear focus on strategic business development and client portfolio leadership.
• Commercial & Strategic Impact: Demonstrated track record of consultative selling and driving revenue/spend growth for a dedicated book of complex, high-value clients.
• Experience leading the Joint Business Planning (JBP) process, defining annual objectives, and securing budget commitments from C-suite or VP-level client stakeholders.
• Leadership & Influence: Proven ability to act as the client's trusted strategic advisor, to execute cohesive, long-term digital strategies.
• Media Expertise: Deep, verifiable expertise across the full spectrum of Google advertising platforms (Search, PMax, YouTube, DV360, etc.) and their integration into a unified marketing measurement framework.
• Business Acumen: Understanding of the wider media industry, digital product delivery processes, and the ability to identify growth opportunities for clients.
• Strategic & Sales Skills: Demonstrated experience assessing and achieving agency success via business techniques, including effective questioning, objection handling, compelling narratives, storytelling, and competitive selling.
• Communication: Strong ability to communicate complex performance insights, analytics, trends, and strategic recommendations clearly.
• Preferred Qualifications: Experience in public speaking; advanced knowledge of various DSPs and programmatic advertising platforms; experience in media planning and research (e.g., A/B testing).
• Slovenian language (full professional proficiency)