Hays
Senior Product Manager
HaysPoland2 days ago
Full-timeInformation Technology

Senior Product Manager – Brand Experience (AI‑Driven)

We are looking for an experienced Senior Product Manager who can combine strategic product thinking, deep understanding of premium brands, and modern AI capabilities to redefine how brands showcase themselves on our platform.


Must‑have Skills & Technological Approach:

  • Business‑Driven PM: Proven experience in connecting product strategy with commercial objectives.
  • Brand Experience Standards: Familiarity with brand experience best practices used by top global tech companies or leading marketplaces.
  • Premium Brand Understanding: Deep understanding of premium brands’ needs and the mechanisms behind building their value within a platform ecosystem.
  • Strategic AI: Ability to leverage artificial intelligence in product development and understanding how AI impacts brand perception and expectations.
  • Customer Centricity: Strong experience in working with business partners; demonstrated ability to address real demand from brands.


Project Overview:

The primary mission of the role is to execute a product strategy that will transform how brands present themselves on the platform and significantly enhance their value.

  • Vision Building: Develop and execute a long‑term product strategy.
  • Brand Experience: Create shopping experiences aligned with the identity of premium brands.
  • Business Value: Deliver tangible value for both buyers (User Experience) and sellers (Brand Value).
  • Communication: Provide effective reporting and collaborate across teams at both horizontal (cross‑functional) and vertical (senior leadership) levels.


Key Responsibilities:

  • 12–36 Month Strategy: Develop and implement a long‑term strategic vision for Brand Experience within the BVP (Brand Value Proposition) initiative.
  • Outcome Accountability: Take full responsibility for product outcomes — including achieving double‑digit GMV coverage driven by brand partners.
  • Strategic AI: Introduce advanced AI/ML tools to create a competitive advantage for brands on the platform.
  • Stakeholder Management: Manage a broad network of stakeholders, including Senior Leadership (L8+), commercial teams, engineering teams, and other key partners.

Key Skills

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