SENIOR PRODUCT MANAGER, ETHICS
RecordatiFrance1 day ago
Full-timeProduct Management, Marketing
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With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn.
We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.
At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.
This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.
Recordati. Unlocking the full potential of life.
Job Purpose
Le Chef de Produit Senior est responsable de la définition, de la mise en œuvre et du suivi de la stratégie marketing de ses gammes de produits éthiques en cardiologie et addiction.
Il contribue à la croissance du chiffre d’affaires, de la part de marché tout en respectant les exigences réglementaires du secteur pharmaceutique.
Il manage une Coordinatrice Marketing & Ventes.
Responsabilités principales
Required Education
Required Behaviours And Competencies
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.
We are a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.
At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves.
This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.
Recordati. Unlocking the full potential of life.
Job Purpose
Le Chef de Produit Senior est responsable de la définition, de la mise en œuvre et du suivi de la stratégie marketing de ses gammes de produits éthiques en cardiologie et addiction.
Il contribue à la croissance du chiffre d’affaires, de la part de marché tout en respectant les exigences réglementaires du secteur pharmaceutique.
Il manage une Coordinatrice Marketing & Ventes.
Responsabilités principales
- Stratégie et développement marketing
- Élaborer la stratégie marketing à moyen et long terme pour ses gammes (positionnement, segmentation, ciblage, plan d’action).
- Analyser les performances marché et produit, la concurrence, les tendances consommateurs et les opportunités de croissance.
- Gestion opérationnelle
- Développer et mettre en œuvre le plan marketing annuel (campagnes promotionnelles avec les réseaux cardiologie et addiction, participation aux congrès, plan d’action omnichannel, etc.).
- Présenter les campagnes de promotion aux équipes terrain
- Piloter les agences de communication, prestataires et fournisseurs.
- Développer les outils d’aide à la vente pour les équipes commerciales en collaboration avec les équipes réglementaires et médicales
- Suivre la performance des actions (KPI, ROI, panels, ventes sell-in/sell-out).
- Pilotage financier
- Gérer le budget marketing de sa gamme et assurer le suivi des dépenses.
- Réaliser les prévisions de ventes et contribuer au processus S&OP avec les équipes Excellence Commerciale et Supply Chain.
- Suivre la rentabilité produit (P&L, marges, coûts).
- Coordination transversale
- Travailler en étroite collaboration avec les équipes commerciales, médicales, réglementaires, industrielles et supply chain.
- Former et accompagner les forces de vente sur les nouveaux produits et argumentaires.
- Assurer la cohérence du discours de marque sur tous les canaux (pharmacie, digital, média grand public).
- Rémunération : selon profil et expérience (fixe + variable + avantages).
- Déplacements : ponctuels (tournées terrain, séminaires, congrès, etc.).
Required Education
- Formation supérieure scientifique (Pharmacien, Médecin, Master scientifique) complétée idéalement par une spécialisation marketing
- Expérience confirmée (6-8 ans) en marketing pharmaceutique sur un portefeuille de produits éthiques, idéalement en cardiologie
- Expérience réussie dans la gestion de marque et de projet transversal.
- Une expérience terrain est un atout.
Required Behaviours And Competencies
- Excellente compréhension du marché pharmaceutique et des médicaments remboursés
- Forte capacité d’analyse (données marché, panels, études consommateurs).
- Vision stratégique et orientation business.
- Rigueur, autonomie et créativité.
- Capacité d’analyse stratégique et forte orientation résultats
- Leadership transverse et aptitude à travailler en mode projet
- Maîtrise du pack Office et des outils d’analyse marketing (GERS, etc.).
- Anglais professionnel courant.
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.
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