Product Marketing Manager
EvotymLatvia4 hours ago
Full-timeRemote FriendlyMarketing, Sales
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About The Client
Our client is a well-established international payments and acquiring provider serving merchants across Europe and global markets. Operating as a licensed financial institution within the EU and the UK, the company offers end-to-end infrastructure that enables online businesses to accept, process, and manage card and alternative payments securely and at scale.
The platform covers payment acquiring, issuer processing, BIN sponsorship, white-label card programs, fraud prevention, and advanced data tools, allowing partners to build compliant and flexible payment ecosystems. With a strong technological foundation and years of market presence, the company supports fintechs, PSPs, and digital merchants that require reliability, regulatory alignment, and room to grow.
Your Role
As a Product Marketing Manager, you will act as the link between product, engineering, marketing, and customers, owning the go-to-market strategy for new products and features in a highly regulated environment.
You will shape the positioning and value proposition of the product suite, deeply understanding customer needs and defining how to effectively bring our technology and financial solutions to market
Key Responsibilities:
Our client is a well-established international payments and acquiring provider serving merchants across Europe and global markets. Operating as a licensed financial institution within the EU and the UK, the company offers end-to-end infrastructure that enables online businesses to accept, process, and manage card and alternative payments securely and at scale.
The platform covers payment acquiring, issuer processing, BIN sponsorship, white-label card programs, fraud prevention, and advanced data tools, allowing partners to build compliant and flexible payment ecosystems. With a strong technological foundation and years of market presence, the company supports fintechs, PSPs, and digital merchants that require reliability, regulatory alignment, and room to grow.
Your Role
As a Product Marketing Manager, you will act as the link between product, engineering, marketing, and customers, owning the go-to-market strategy for new products and features in a highly regulated environment.
You will shape the positioning and value proposition of the product suite, deeply understanding customer needs and defining how to effectively bring our technology and financial solutions to market
Key Responsibilities:
- Analyze the product portfolio and define strategic positioning, value propositions, and USPs for various industries (Retail, eCommerce, Fintech).
- Own end-to-end go-to-market execution for new products and features: define audience, messaging, channels, and support post-launch growth.
- Act as a bridge between product and technical teams, using market insights and customer feedback to shape the product roadmap.
- Build a framework to measure product success, tracking activation and funnel performance based on real data.
- Create playbooks, collateral, and resources to empower teams in closing complex, high-value deals.
- Contribute to commercial strategy by identifying opportunities to bundle products or sell features individually.
- 5+ years of experience in a Product Marketing role within B2B SaaS, Fintech, or the payments industry.
- Proven experience in market research, customer segmentation, and translating insights into clear and actionable marketing decisions.
- Full-cycle go-to-market (Full-Stack GTM) experience: successfully managing product launches from discovery through post-launch optimization.
- Strategic thinking: ability to work with complex product positioning and pricing.
- Excellent communication skills: able to tell the product story through visuals, experience, or text, focusing on value and impact, not just copy.
- Deep understanding of B2B payments infrastructure (Acquiring, Issuing, etc.) is a strong advantage.
- Remote Work: From anywhere in the EU or UK, with a preference for candidates in the Baltic countries.
- Competitive Salary & Benefits: Attractive pay and a full social benefits package.
- Dynamic Environment: Work on large-scale projects in a global IT company.
- Continuous Learning: Training on cutting-edge payment technologies and industry trends.
- Team Culture: Friendly workplace with regular team-building activities.
- Career Growth: Opportunities for professional development, coaching, and additional wellness days.
Key Skills
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