Digital Analyst

ECOMMERCE PERFORMANCE ANALYST

Turn B2C data into sharper journeys, smarter trading and stronger growth.

Lijnden | B2C Analytics | 40 hours | Full-time

At Just Brands, we build menswear brands with character. PME Legend, Cast Iron and Vanguard each have their own voice, their own audience and their own place in the market. In B2C, growth happens across many moving parts: ecommerce, retail, marketplaces, CRM, digital marketing, site merchandising, UX and customer service. The challenge is not getting more data. The challenge is knowing which signals matter, what they mean, and what teams should do next.

But what really sets us apart is how we work together.

We’re team first. No ego, no unnecessary layers, no endless talking, no corporate theatre. We back each other, speak up, take ownership and keep pushing for better. We work hard, stay sharp and make sure there’s room to enjoy the ride too.

That’s where you land.

Why this role matters

This is where analytics becomes commercial action. As our Ecommerce Performance Analyst, you help the B2C team understand customer behavior, channel performance and the full digital journey across our web shops, apps, retail touchpoints and marketplaces. You turn data from ecommerce, CRM, paid media, site experience and sales into insights that improve conversion, retention, customer lifetime value, campaign performance and trading decisions. You are not here to build dashboards that quietly gather dust.

You are here to turn data into decisions that teams trust, use and act on.

What you’ll do

• Analyze ecommerce performance across funnel, conversion, traffic, revenue, average order value, product/category performance and customer journeys;
• Build and improve dashboards and reports in tools such as GA4, SQL, Power BI, Excel or similar BI platforms;
• Translate data into clear recommendations for Ecommerce, CRM, Digital Marketing, Site Merchandising, Retail, Marketplaces, UX and IT;
• Monitor digital marketing performance across paid, email, CRM and campaign traffic, connecting channel results to commercial outcomes;
• Analyze customer behavior, segmentation, retention, repeat purchase and customer lifetime value to support CRM and lifecycle decisions;
• Support ecommerce trading rhythms with weekly/monthly insights on what is selling, what is slowing down and where opportunities sit;
• Design, support and evaluate A/B tests and experiments for landing pages, campaigns, content, UX improvements and conversion optimization;
• Investigate drop-offs, friction points and underperforming journeys, and turn findings into practical actions for the right teams;
• Improve data quality, tracking consistency, definitions and governance across B2C reporting;
• Support strategic B2C projects with analysis, business cases, forecasting and performance measurement;
• Help teams understand what the numbers mean by presenting insights clearly to both technical and non-technical stakeholders.
  
  

What success looks like in your first year

• B2C teams use your dashboards and insights in weekly and monthly decision rhythms
• Ecommerce, CRM, marketing and site experience teams make better decisions based on trusted data
• You identify conversion, journey or trading opportunities that lead to measurable business improvements
• A/B tests and experiments create learnings that change how we build campaigns, pages and customer journeys
• Reporting becomes cleaner, faster and less fragmented across channels and teams
• Stakeholders see you as a strong sparring partner, not just a reporting resource.
  
  

What makes this role exciting

• You work across the full B2C ecosystem: ecommerce, retail, CRM, digital marketing, marketplaces, site experience and UX
• You sit close to revenue, conversion, customer behaviour and daily trading decisions
• You influence both the commercial performance and the customer experience of three strong menswear brands
• You get room to test, learn and build better ways of working with data
• You help shape how a growing international business becomes more data-driven.
  
  

You’ll probably love this role if you…

• Enjoy turning messy data into clear direction and practical next steps
• Like investigating why performance changes, not just reporting that it changed
• Understand that good analytics is part numbers, part business sense and part storytelling
• Get energy from working with ecommerce, marketing, CRM and UX teams
• Prefer impact over perfection and want your work to change decisions.
  
  

What you bring

• Bachelor’s degree in Data Science, Business Analytics, Statistics, Economics, Marketing, Ecommerce or a related field;
• 5+ years of experience in digital analytics, business intelligence, ecommerce analytics or B2C data analysis;
• Strong knowledge of ecommerce KPIs: conversion rate, traffic quality, AOV, revenue, margin, funnel drop-off retention and CLV;
• Strong experience with GA4, SQL, Excel and Power BI or Tableau;
• Experience with digital marketing analytics, CRM analytics, campaign performance and customer journey analysis;
• Experience with A/B testing, experimentation, CRO or UX analytics is a strong plus;
• Comfortable working with cross-functional teams in a fast-moving retail or ecommerce environment;
• Strong communication skills: you can explain insights clearly to both technical and non-technical stakeholders;
• You are eligible to work and live in the Netherlands;
• Fluent English in speaking, listening and writing; Dutch is a plus.
  
  

What Just Brands is really like

We’re team first. In B2C, that means we challenge assumptions with data, keep conversations sharp and turn insight into action. No ego. Just practical collaboration, honest decisions and a team that likes improving what actually matters.

You’ll Join a Company Where

• People help each other out
• Ideas and people matter more than job titles
• Hard work matters, and so does enjoying the ride
• If something can be better, we improve it.
  
  

What you get

• Salary depending on experience and background
• End-of-year bonus equal to one gross monthly salary
• Healthy and varied lunch every day
• Exclusive access to our own Gym, including classes (boxing, yoga and padel)
• Parties and drinks that will be talked about for years to come
• Staff discount on our clothing.
  
  

Ready to turn B2C data into decisions that actually change results?

Still reading? Good sign.

If you want to work close to ecommerce, CRM, marketing, customer behaviour and real commercial decisions, this could be your next step.

Ready to apply?