Marketing Tech & Analytics Lead
PRYPCOUnited Arab Emirates1 day ago
Full-timeMarketing, Sales
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Role Overview
As the Marketing Tech & Analytics Executive/Lead, you will design,architect and own the data stack, attribution logics, reporting, tracking, and performance analytics across all marketing channels and business verticals. Your core focus will be ensuring accurate attribution, campaign performance visibility, and actionable insights that directly impact revenue and marketing ROI.
Basically, you will be able to set up and track every activity and every dirham spent across businesses to a measurable conversion on the platform and recommend changes in execution to maximise conversion/reach, influence CAC, budget allocation, conversion optimisation and revenue growth across all Business units.
You will work closely with the entire marketing team to build dashboards, streamline reporting processes, validate data accuracy, and uncover insights that drive smarter decision-making. This is a hands-on analytical role with strong cross-functional exposure and potential to grow into a senior analytics or performance marketing role.
Key Responsibilities
Growth Impact:
SSOT dashboard live across all verticals Data & behaviour based recommendation which directly reduce CAC Attribution discrepancy reduced to LTV model established per product 100% campaign tagging hygiene Automated reporting for leadership
Requirements
Must-Have
As the Marketing Tech & Analytics Executive/Lead, you will design,architect and own the data stack, attribution logics, reporting, tracking, and performance analytics across all marketing channels and business verticals. Your core focus will be ensuring accurate attribution, campaign performance visibility, and actionable insights that directly impact revenue and marketing ROI.
Basically, you will be able to set up and track every activity and every dirham spent across businesses to a measurable conversion on the platform and recommend changes in execution to maximise conversion/reach, influence CAC, budget allocation, conversion optimisation and revenue growth across all Business units.
You will work closely with the entire marketing team to build dashboards, streamline reporting processes, validate data accuracy, and uncover insights that drive smarter decision-making. This is a hands-on analytical role with strong cross-functional exposure and potential to grow into a senior analytics or performance marketing role.
Key Responsibilities
Growth Impact:
- Partner w/ performance & product to improve funnel conversion
- identify and eliminate data leakage across the customer journey
- Build cohort based LTV models
- Define SSOT metrics across web and app
- Track daily/weekly/monthly marketing performance metrics across all channels and business units.
- Maintain centralized dashboards covering acquisition, retention, engagement, CAC, LTV, and funnel metrics.
- Ensure data accuracy and consistency across CRM, MMPs, ad platforms, and internal databases.
- Automate recurring reports to reduce manual intervention and improve efficiency.
- Track and analyze campaign performance across paid media, CRM, WhatsApp, push, SMS, and email.
- Monitor conversion funnels and identify gaps, discrepancies and areas of improvement from a data pov.
- Measure true incremental ROAS
- Build and manage attribution frameworks across web and app (MMP tools like Adjust, Appsflyer, etc.).
- Validate tracking implementation in collaboration with Product and Tech teams.
- Ensure proper UTM structures, event tracking, and campaign tagging hygiene.
- Identify discrepancies if any, across different measurement platforms and timely highlight.
- Work w/ tech and product teams to define event taxonomy
- Improve tracking architecture
- Build and maintain dashboards and weekly reports for business meetings excel, powerpoint, Power BI, Looker Studio or similar tools.
- Translate complex data into clear, actionable insights for stakeholders via quick calculations, excel, and available tools.
- Track marketing budgets vs spends and monitor spends and reporting with finance
Must-Have
- 4–6 years of experience in Marketing Analytics, MIS, Business Intelligence, or Performance Marketing analytics.
- Strong hands-on experience with reporting tools like Power BI, Looker Studio, Tableau, or similar.
- Strong proficiency in Excel/Google Sheets (pivot tables, data lookup, data cleaning exercises etc.).
- Working knowledge of MMP tools (Adjust/Appsflyer), CRM platforms, and ad platforms (Meta, Google, TikTok, etc.).
- Experience building attribution models, funnel analysis, CAC, LTV, and cohort analysis with proven examples of improving CAC or ROAS
- Strong analytical mindset with attention to detail and data accuracy.
- Comfort with ambiguity and messy datasets
- Business first thinking and not tool-first
- Has run incrementality tests, geo-lift or channel lift experiments
- Can use automation tools and/or AI tools for faster and real time analysis.
- Strong knowledge of SQL for querying data sets
- Familiarity with API-based data extraction or webhook integrations.
- Experience working across multiple business verticals or emerging markets.
Key Skills
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