Marketing Data Analyst (contract)

This is a contract role, ending on 26 Apr 2027.

Our client, a global fintech MNC is seeking a Data Analyst to support and execute data-driven marketing/campaign strategies to generate customer demand and deliver high-quality leads to sales teams across the APAC region.

Responsibilities:

• Execute day-to-day campaign lead rollouts, including targeting, segmentation, and operational tasks.
• Develop and run SQL and Python scripts to process and analyze campaign data.
• Upload and maintain lead data for sales teams and refine targeting based on feedback.
• Collaborate weekly with sales and internal teams to improve targeting and expand the potential customer base.
• Support long-term planning for campaign automation and operational efficiency.
• Maintain accurate data records and contribute to reporting for campaign performance.

Requirements:

• 2-3 years of experience in B2B marketing analytics, lead generation, or demand management.
• Strong SQL and Python skills; familiarity with R or other analytical languages.
• Experience with structured and unstructured databases, and platforms such as Salesforce, Teradata, BigQuery, or notebooks.
• Ability to work collaboratively within a matrixed environment.
• Bachelor’s degree in Computer Science, Information Technology, or a related field; advanced quantitative degrees or MBA will be good to have.