Retail Media Analyst

Dunnes Stores is Ireland’s leading retailer positioned at the cutting edge of food, fashion, and home retailing. We are known for offering a wide range of high-quality products to our customers, with a strong brand presence and a loyal customer base. We pride ourselves on creating memorable experiences that resonate with our customers.

Role Overview

The Retail Media Analyst will play a key role in Dunnes Stores’ Retail Media team, connecting brands with a large shopper audience. The role focuses on data-driven campaign development, delivery, performance optimisation, and insight generation while partnering closely with FMCG brands, media agencies and internal teams.

Key Responsibilities

Data Analysis & Insight Generation

• Analyse campaign, customer, category and market data to identify trends, opportunities, and performance drivers.
• Produce clear, actionable insights using statistical methods and data visualisation tools; translate complex datasets into meaningful recommendations.
• Consolidate, validate, and distribute campaign performance reports with clear next actions.

Forecasting, Reporting & Performance Management

• Manage commercial tracking, budgeting, and forecasting for client portfolios using historical data and market trends.
• Advise on KPI goals and ensure relevant tracking is in place.
• Track the financial, market and customer impacts of implemented actions.
• Create high-quality presentations and dashboards for clients and internal teams.

Client & Stakeholder Engagement

• Build strong client relationships and act as a trusted advisor by providing data-driven guidance on campaign strategy and effectiveness.
• Present insights and recommendations to senior stakeholders, tailoring messaging to varied audiences.

Cross-Functional & Commercial Collaboration

• Work with insights, marketing, commercial and online teams to ensure decisions are data-led.
• Prioritise recommended actions based on market share, category performance or customer impact, using internal and third-party data.
• Support business growth by identifying emerging market, competitor and consumer trends.
• Competitive & Market Intelligence
• Track competitor retail media activity, marketing strategies and customer perceptions across segments and categories.
• Conduct SWOT and competitive advantage assessments to inform strategy.

Continuous Improvement

• Stay informed on retail media trends and evolving analytical practices.
• Recommend innovative solutions and foster a culture of analytical thinking within the team.

Qualifications & Experience

Analytical & Technical Skills

• Proven experience as a customer, category, brand insight or data analyst within retail, FMCG, consumer, or ecommerce environments.
• Highly data-literate, with the ability to source, analyse, interpret and visualise data from multiple sources.
• Strong proficiency with Excel, Google Analytics and data visualisation/BI tools.
• Experience creating customer segments, profiles, and personas for targeted marketing.
• Familiarity with internal retail data and external sources such as Kantar, social listening tools, and brand tracking.
• Strong commercial and financial acumen.

Communication & Stakeholder Management

• Excellent written and verbal communication skills; able to present to senior executives and influence decision-making.
• Proven ability to build productive internal and external relationships.

Industry Knowledge

• Knowledge of the Irish retail/FMCG landscape and strong interest in retail media.
• Experience conducting competitive strategy assessments and category/market analysis.

Organisation & Ways of Working

• Exceptional attention to detail and organisational skills; able to manage multiple deadlines in a fast-paced environment.
• Ability to multi-task, prioritise, and operate within cross-functional teams.

Education

• Degree in Data Science, Marketing, Business, Economics, or related field preferred.
• Experience in retail, FMCG, marketing, media or insights roles is advantageous.

Benefits

• Competitive salary.
• Comprehensive benefits package, including employee discount.
• Opportunities for professional development and career progression.
• A collaborative and dynamic work environment focused on innovation and growth.

Dunnes Stores is an equal opportunity employer.