About Us

Finfin Play proudly presents Fashion League, a groundbreaking platform that redefines mobile gaming by connecting gamers, fashion brands, and creators. More than just a game, Fashion League is an inclusive, free-to-play hub blending immersive gameplay with cutting-edge 3D technology. Developed with our community and top fashion brands, it empowers players to express creativity, build connections, and bridge the gap between fashion and technology.

Joining Finfin Play | Fashion League means becoming part of a mission-driven team dedicated to shaping the future of mobile entertainment and gamified e-commerce. Together, we’re building a global community where passion for fashion meets the joy of gaming, creating endless possibilities for players, brands, and creators alike.

Position Overview

As User Acquisition Manager at Finfin Play I Fashion League, you own paid UA for a live fashion/dress-up game. You'll work daily with a live LTV model — translating cohort outputs into bid decisions and budget allocation across mobile ad networks and DSPs. Success is measured by cohort-level ROAS, D7/D30 retention vs. model assumptions, and CPI efficiency — not reach or impressions. Core KPIs are pLTV, cohort payback period, and install-to-revenue attribution.

What You’ll Do

Campaign Operations

• Run campaigns across Meta, TikTok, Google UAC, Apple Search Ads, ironSource/Unity LevelPlay, AppLovin MAX, and Moloco
• Set and adjust bid strategies from D30/D90 LTV model outputs
• Optimize daily against cohort ROAS; scale or pause on pLTV signals
• Manage rewarded UA (Tapjoy, Mistplay) as retention allows
• Run hypothesis-driven A/B creative tests via Firebase Remote Config; analyze by creative tag, audience segment, and install source
• Weekly CPI / ROAS / D1–D7 cohort reporting for product and leadership team

Cohort Analysis & Modeling

• Pull D1/D7/D30 retention per cohort monthly; compare vs. model assumptions; escalate deviations with proposed bid adjustments
• Recalculate max defensible CPI independently when retention shifts — proactively, without waiting to be asked
• Feed real campaign data back into revenue model in collaboration with data team

What You Bring

• Mobile Ad Networks: IronSource/Unity LevelPlay, AppLovin MAX, Moloco — hands-on required, not just awareness
• MMP / Attribution: AppsFlyer, Adjust or Singular – SKAN postbacks, view-through attribution, fraud prevention, cohort export
• Mobile KPIs: pLTV, cohort payback period, D1/D7/D30 retention, ROAS by install cohort, eCPI — used daily
• LTV Modelling: Read cohort-based models and recalculate CPI targets when assumptions shift
• Search & Social: Meta Ads Manager, TikTok Ads, Google UAC, Apple Search Ads
• Analytics & Testing: GameAnalytics or Amplitude; Firebase Remote Config for in-game A/B tests
• Domain: 3-7 years mobile UA in casual or female-targeted games (dress-up, match-3, lifestyle, simulation)
• AI-Native Workflow: You already use Claude, ChatGPT, Cursor, or similar tools daily to build, analyze, and automate. This is not a preference - it's how we expect you to work

What We Offer

• Full ownership of UA on a live, growing game
• Competitive compensation + phantom shares
• Remote across EU/CH or on-site in Zurich — your choice
• A lean, international team moving fast across gaming, fashion, and 3D technology
• A genuinely rare intersection: performance marketing inside a product that sits at the edge of gaming, fashion, and creator culture

How To Apply

Send your CV to r[email protected] with the subject line: User Acquisition Manager — [Your Name]. If selected, a member of our recruitment team will be in touch. Good luck!