InPost
Marketing Data Analyst (m/f/n)
InPostPoland2 days ago
Full-timeAnalyst
InPost has revolutionised e-commerce parcel delivery in Poland and is now one of Europe’s leading OOH e-commerce enablement platforms. Founded in 1999 by Rafał Brzoska, InPost provides delivery services through our network of almost 47,000 Automated Parcel Machines (APMs) and almost 35,000 pick-up drop-off points (PUDO) in nine countries across Europe, as well as to-door courier and fulfilment services to e-commerce merchants. InPost’s lockers provide consumers with a cheaper and more flexible, convenient, environmentally friendly and contactless delivery option.

Job Description

Your responsibilities:

  • Own digital marketing analytics for InPost's international markets, supporting paid media and web analytics performance.
  • Analyze performance marketing data using advanced SQL and Python to uncover trends, risks, and growth opportunities.
  • Act as a consulting partner to markets: proactively interpret data, challenge assumptions, and recommend campaign optimizations.
  • Translate high-level business questions into deep-dive analyses that go beyond basic reporting.
  • Define KPIs, methodologies, and analytical standards for a newly created international digital analytics function.
  • Ensure strong data quality and consistency across digital data sources.

Qualifications

  • Hands-on experience with user analytics.
  • Experience in digital / performance marketing analytics (paid media, web analytics, campaign measurement).
  • 4+ years of experience in data analysis with strong hands-on skills in SQL and Python.
  • Experience with cloud data platforms (e.g. BigQuery, Databricks, Azure, AWS).
  • Knowledge of cookie consent and privacy frameworks.
  • Solid understanding of digital marketing channels and platforms (e.g., Meta, Google Ads, GA4).
  • Experience working in an international, multi-market environment.
  • Strong analytical thinking with the ability to translate data into clear business recommendations.
  • Ability to work independently, take ownership, and consult stakeholders.
  • Very good English and Polish communication skills (written and spoken).

Nice to have:

  • Familiarity with automated Power BI dashboards and reporting.
  • Experience with Adjust.
  • Basic knowledge of Google Tag Manager.
  • Familiarity with server-side tracking.
  • Experience with heatmap and behavioral analytics tools (e.g., Hotjar, Microsoft Clarity).
  • Knowledge of media platforms such as Meta, Google Ads, DV360, Adform, TikTok.

Additional Information

Why join InPost?

  • Opportunity to work in a diverse, international, and cross-functional environment, along with leading experts.
  • You work and learn from a senior leader and their leadership team, expanding your experience and exposure in the e-commerce and logistics industries.
  • InPost is a growing company that offers its employees an increasing number of opportunities in several locations in Europe.
  • Fulfilling careers with a range of benefits for employees and investing in providing training opportunities for their development.
  • You will feel a part of the InPost community that makes an impact on sustainability, convenient deliveries, and the circular economy every day.
  • Excellent working environment and flexible hours

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