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We are Sopharma – the largest Bulgarian pharmaceutical company. Our history begins 90 years ago and during that time we established ourselves as an example of stability, quality, reliability, and transparency. Thus, today we are present in 40 markets in the world and have 8 production plants in Bulgaria and one in Ukraine. Our portfolio includes over 250 products, original and generic as well. We strive to be a favorite choice of each generation, caring for their wellbeing. Therefore, we constantly improve our products and services and invest in new technologies.
About the Role
We are looking for a strategic and results-driven Product Manager to lead a portfolio of OTC brands with a strong focus on media-driven growth (TV & Digital). This position became available due to an internal promotion — a great chance to join a team where growth is possible. In this role, you will own the full product lifecycle — from market analysis and strategy development to execution and performance optimization — ensuring sustainable brand growth and strong commercial results. You will drive integrated marketing initiatives, manage budgets and ROI, and work cross-functionally to deliver impactful campaigns and strengthen brand positioning in a competitive market.
KEY RESPONSIBILITIES:
- Manage full product lifecycle from market analysis to execution and performance tracking
- Develop brand positioning and growth strategies based on data and insights
- Plan and execute integrated media campaigns (TV, Digital, in-store)
- Drive brand growth through effective communication mix and creative approaches
- Manage budgets and ensure ROI across brands
- Work cross-functionally with sales, medical, regulatory, and external agencies
MAIN REQUIREMENTS:
- 3+ years in pharmaceutical marketing (OTC preferred)
- Hands-on experience with TV advertising and Digital campaigns
- Background in brand/product management
- Strong analytical and commercial mindset
- Ability to manage multiple brands and projects
- English: Upper Intermediate level or higher
WHAT WE OFFER:
- International company with strong OTC portfolio
- Competitive salary and performance bonus
- Company car
- Medical insurance
- Career growth opportunities
Interested? We'd love to connect — apply via LinkedIn.
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