Marketing Executive

Landmark Digital

As a part of the Landmark Group, a renowned retail and hospitality conglomerate in the Middle East, North Africa, and India, Landmark Digital is the dynamic digital arm of Landmark Retail, serving as the cornerstone of our omnichannel business strategy.

Headquartered in Dubai, UAE, we oversee the digital operations of eight leading brands across diverse geographies, with ambitious plans for expansion into new territories and functions. Joining us means becoming a vital part of the Middle East's most significant bricks-to-clicks success story, boasting an impressive year-on-year growth rate exceeding 100%.

Comprising a talented workforce of over 500 professionals across diverse domains, Landmark Digital spearheads various functions including Enterprise and E-commerce Tech, Product Management, User Design, and MarTech, among others. With our futuristic outlook, we are committed to delivering seamless digital experiences to our customers.

At Landmark Digital, we cultivate an agile work culture, empowering you to make impactful decisions from day one within collaborative squads comprising professionals from over 20 nationalities. Additionally, our dedicated software development center in Bangalore, India, offers opportunities for incubation, design, and optimization of digital products.

Working at Landmark Digital means engaging with cutting-edge technologies, including Enterprise and E-commerce tech, headless commerce, Java Spring Boot, React Native, React frontend, and Azure Cloud solutions, providing an enriching environment for professional growth and development.

In addition to competitive remuneration and benefits, we prioritize continuous learning and growth through dedicated training and upskilling initiatives. Furthermore, our vibrant workplace culture fosters camaraderie through various team events, celebrations, and recreational amenities, ensuring a fulfilling experience both personally and professionally.

Come be a part of Landmark Digital, where innovation, collaboration, and growth converge to redefine the digital retail landscape

Job Role - Marketing Executive - SMS and email

Location - Dubai

Job Overview -

Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap/Moengage/Bloomreach/Gupshup and similar platforms.

Job Responsibility-

• Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
• Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
• Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
• Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
• Manage and execute ad-hoc campaigns and ensure timely execution.
• Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
• Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
• Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness.

Job requirements -

• Bachelor’s degree required.
• Hands on expertise in CRM platforms like Moengage, Clevertap, Braze etc.
• Knowledge of HTML/CSS would be preferred.
• Sound knowledge of MS Office suite
• 1-3 years’ experience in Digital Marketing/CRM
• Candidate should have completed Graduation.
• Excellent communication (verbal & written) and interpersonal skills.
• Attention to detail and process oriented.
• Prudent in managing multiple projects.
• Collaborative and convivial personality with an innate ability to work with colleagues across business units.