Aquent
Senior Product Graphic Designer [208643]
AquentNetherlands4 days ago
TemporaryArt/Creative, Design +1
Aquent is partnering with a leading innovator in the performance equipment industry, a company dedicated to pushing the boundaries of design and functionality. This organization creates exceptional products that inspire and empower enthusiasts worldwide, driven by a passion for quality and cutting-edge aesthetics.

Are you a visionary Senior Product Graphic Designer ready to make an indelible mark on the visual landscape of high-performance equipment? This is your chance to shape the very essence of how groundbreaking products are perceived globally. You will be at the forefront of defining the aesthetic identity of an exciting range of gear, influencing visual storytelling, and setting trends that resonate with a passionate community. Your creative leadership will directly impact the success and brand recognition of future product lines, bringing bold and unmistakable designs to life.

As a Senior Graphic Product Designer, you will lead the visual identity of a diverse range of performance equipment and accessories. From high-performance gear to essential accessories, you will define how our products look, feel, and resonate with users, season after season. This purely creative, product-level design role focuses on shaping graphics, color systems, material expression, and visual storytelling. You will collaborate closely with Technical Leads and Technical Designers, who will bring your innovative ideas to life. Sitting at the intersection of brand, category, and product, you will translate brand vision and category strategy into bold, confident, and unmistakable product design. You will be the voice of the brand, owning the visual identity of high-performance equipment.**Your Stakeholders**

  • **Internal:** Art Director, Category Directors, Chief Brand Officer, Technical Leads, Technical Designers, Product Managers, Marketing & Creative Teams.
  • **External:** Factories, material suppliers, athletes, and riders.

**Key Responsibilities**

  • **Product Visual Identity Leadership:** Define and lead the seasonal visual direction across all product categories. Create and evolve graphic systems, design languages, and signature elements. Build inspiring seasonal frameworks, including mood boards, themes, and visual narratives, ensuring every product feels current, performance-driven, and unmistakably on-brand.
  • **Color Architecture and Trend Translation:** Own the annual color roadmap across brands and categories. Translate trend insights into timeless, high-performance color palettes, balancing innovation, brand recognition, and production feasibility. Ensure color harmony across products, components, and materials.
  • **Product Graphics and Execution:** Design and oversee graphics for high-performance equipment, specialized gear, and a wide array of accessories. Create everything from large-scale layouts to logos, trims, icons, labels, and micro-details. Deliver clear, factory-ready artwork that is clean, consistent, and production-smart. Adapt graphic systems to different shapes and constructions without losing impact.
  • **Technical Collaboration (Non-Engineering):** Work closely with Technical Leads and Technical Designers to understand materials, construction, and constraints. Read and interpret technical drawings, panel layouts, and material specifications. Adjust and refine visuals based on technical feedback, pushing creative boundaries while staying realistic about production limitations.
  • **Creative Leadership and Collaboration:** Partner with the Art Director to align product visuals with overall brand direction. Work closely with Category Directors to support hero products and commercial priorities. Act as the visual voice at the product level, mentoring junior designers and raising the overall creative bar.
  • **Materials, Print, and Real-World Performance:** Design with strong knowledge of print techniques and material behavior. Collaborate with factories and suppliers on sampling and visual testing. Solve challenges related to stretch, distortion, fading, durability, and wear. Review samples and pre-production runs to ensure visual quality on land and on the water.

**Qualifications**

  • Min. 5 years of experience in senior product graphic design, product design, and/or creative leadership roles.
  • Exceptional product-focused visual design skills with a strong, recognizable aesthetic.
  • Strong understanding of materials, construction, and manufacturing constraints.
  • Fluent in translating technical input into clear, compelling visual outcomes.
  • Confident collaborating with technical teams without needing to be an engineer.
  • Detail-driven, brand-focused, and comfortable owning product-level decisions.
  • Passion for action sports, watersports, outdoor culture, or performance products.
  • PLEASE NOTE: This is not a marketing/graphic designer, nor a UX/Product designer position. This person sits between the Art Director (Brand) and the Technical Designer (Engineering). You must be “bi-lingual” and able to talk creative brand visual identity and talk factory constraints. Please share your potfolio of work / examples of your product-focused designs.

Client Description

A global leader in the Action Sports industry, representing some of the most iconic brands in the water and wind sports world.

Key Skills

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