VP/AVP - Corporate Brand & Reputation
CoinDCXIndia3 days ago
Full-timeAdministrative
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The CoinDCX Journey: Building the Future of Finance
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
About the Role:
In digital assets, reputation is infrastructure. It determines how customers, regulators, institutions, and the broader ecosystem perceive and trust the company.
We are looking for a senior leader to build and steward CoinDCX’s reputation system - shaping how the company is perceived across media, founders, social discourse, and institutional conversations. This role goes beyond traditional communications. It sits at the intersection of corporate narrative, influence building, and trust creation, ensuring CoinDCX is consistently positioned as the most credible and responsible voice in India’s digital asset ecosystem.
What You’ll Do
You will lead Brand Reputation across six strategic pillars.
The companies that win in emerging categories are not just product leaders - they are trust leaders.
At CoinDCX, this role will shape how the company is perceived across the country and the industry - influencing media narratives, founder voices, institutional conversations, and the broader future of digital assets in India.
Hiring Process
Here’s what your journey with us looks like:
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our Bangalore office, where energy, alignment and innovation move in real time.
Perks That Empower You
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.
At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.
As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.
We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next.
If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
About the Role:
In digital assets, reputation is infrastructure. It determines how customers, regulators, institutions, and the broader ecosystem perceive and trust the company.
We are looking for a senior leader to build and steward CoinDCX’s reputation system - shaping how the company is perceived across media, founders, social discourse, and institutional conversations. This role goes beyond traditional communications. It sits at the intersection of corporate narrative, influence building, and trust creation, ensuring CoinDCX is consistently positioned as the most credible and responsible voice in India’s digital asset ecosystem.
What You’ll Do
You will lead Brand Reputation across six strategic pillars.
- Business Media & Strategic PR
- Position CoinDCX as the most credible institutional voice in crypto.
- Build a proactive Tier-1 media strategy across business, fintech, and policy publications
- Develop deep editorial relationships with top journalists and opinion platforms
- Drive thoughtful, insight-led coverage that reflects institutional leadership
- Lead crisis communications and narrative management during high-impact moments
- Founder Brand & Leadership Visibility
- Translate founder conviction into influential public presence.
- Work closely with founders to shape their public voice and positioning
- Build consistent visibility across social platforms, podcasts, industry forums, and media
- Establish founders as credible fintech and policy voices, beyond crypto evangelism
- Social Reputation & Narrative Management
- Monitor and influence conversations where trust breaks fastest.
- Build systems to track sentiment across social platforms and media
- Identify emerging narrative risks early and guide leadership response
- Establish playbooks for escalation management and reputation containment
- Partner with CX and growth teams to ensure aligned public messaging
- Thought Leadership & Trust Assets
- Institutionalise credibility through knowledge and transparency.
- Lead creation of flagship knowledge assets such as:
- State of Crypto in India reports
- Transparency and trust reports
- Policy and ecosystem whitepapers
- Partner with research institutions and industry bodies to strengthen credibility
- Ensure CoinDCX contributes meaningfully to industry dialogue and policy thinking
- Social Good & Reputation Initiatives
- Build moral capital that strengthens long-term trust.
- Develop initiatives around responsible investing, education, and ecosystem development
- Launch programs that demonstrate CoinDCX’s commitment to safe and responsible crypto adoption
- Drive internal participation and external recognition for these initiatives
- Reputation-led Events & Ecosystem Forums
- Position CoinDCX as a convener of influence, not just a participant.
- Create high-impact platforms such as policy roundtables, industry forums, and trust summits
- Build relationships with regulators, institutions, and industry leaders
- Use events to shape discourse around digital assets and responsible innovation
- 15+ years of experience across corporate communications, reputation strategy or narrative leadership
- Proven ability to shape perception for high-growth companies in complex or regulated industries
- Strong instinct for positioning, storytelling, and long-term brand equity
- Experience working closely with founders or senior leadership on public presence
- Ability to navigate high-stakes situations with clarity and judgment
- Experience building a founder-led brand or shaping executive visibility at scale
- Background in fintech, technology, or policy-sensitive sectors
- Experience managing crises, regulatory narratives, or reputation risks
- Track record of building lean, high-impact teams and working with external agencies
- people are talking great/positive things about you
The companies that win in emerging categories are not just product leaders - they are trust leaders.
At CoinDCX, this role will shape how the company is perceived across the country and the industry - influencing media narratives, founder voices, institutional conversations, and the broader future of digital assets in India.
Hiring Process
Here’s what your journey with us looks like:
- Application Review – We assess for skills, alignment, and intent
- Recruiter Connect – A short conversation to understand you better
- Functional Round(s) – Deep dive into your approach, craft, and problem-solving
- Assignment / Simulation Round –
- A take-home task or live problem-solving exercise to understand how you think and execute in real scenarios
- Culture & Values Discussion – A conversation to understand our ways of working and how you thrive best
- Founder Conversation – For certain roles and senior levels, you may meet our founders to explore strategic alignment and long-term fit
We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our Bangalore office, where energy, alignment and innovation move in real time.
Perks That Empower You
- We believe great people deserve great experiences.
- Design Your Own Benefits: Flexible perks to match your lifestyle
- Unlimited Wellness Leaves: Rest and recharge as you need
- Mental Wellness Support: Access to therapy and wellness resources
- Learning Sessions: Bi-weekly learning and growth opportunities
If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.
Key Skills
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