Bacardi
RGM Analyst
BacardiPortugal4 days ago
Full-timeBusiness Development, Sales
[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:

  • Drive bottom line results & Excellence in execution by delivering RGM insights based on complex data analytics that support business planning and implementations results process regarding Price to Consumer, Trade Investment, Mix, Price Pack Architecture and Promotional initiatives.
  • Create RGM discipline by monthly monitoring price to consumer and causes of variation in topline (Price, Volume, Mix), updating regional BI tools and bringing insights into impacts on the marketing strategy and gross margin, promoting recommendations and action plans to the clusters within regional results review process.
  • Support the implementation of RGM initiatives across channels, that deliver incremental EFO to Budget through analysis & tools, consistently tracking and reporting KPIs progress for Regional leadership team.
  • Create (multiple) year pricing plan in close collaboration with the Sales team and support them during negotiations with scenario analysis.
  • Expand RGM reach to all levels of commercial teams by rolling out global initiatives (P2TT) or share & reapply from within the region.
  • Develop key projects for RGM Iberia.

MISSION STATEMENT: Business partner to Commercial Team; GP improvement opportunities (price, promo, mix, Price Pack Architecture and Trade Term guidance) based on analytical work.

IAP

  • Price to consumer
  • Define Promotion strategy with Sales & Marketing and build Promotional calendar
  • Product mix/format analysis
  • Perform profitability analysis (M&E) on promotions
  • Identify revenue growth opportunities on promotions for next FY

BY BRAND & CHANNEL

Detailed Customer Planning

  • Similar to IAP + Guidance on Trade Terms strategy
  • Provide insights and recommendation on customer P&L (Bacardi and customer point of view)

Annual customer negotiations

  • Support Sales in annual customer negotiations based on agreed trade terms during IAP
  • Monitor and approve price proposals during annual trade negotiations

Pricing

  • Monitor price (including list price/letter of commitment) based on regional pricing corridors (EMP)
  • Convert strategy into specific actions & implement (manage price increase process incl. approvals)
  • Provide Customer Service with info needed to maintain Price Master Data
  • Maintain customer shelf pricing to allow calculating customers margin

Monthly review/ Profitability analysis

  • Review progress/results on key RGM initiatives (pricing/distribution/ROS/mix)
  • Monthly EVA Report, Pricing A1/B1 vs EMP
  • Deep dive on mix analysis to identify opportunities
  • Review effectiveness of promotions
  • Review competitor pricing and promotional strategy/activities and identify challenges
  • Review Price to Consumer development vs global guidance

Promotional effectiveness*

  • Define promo types (TPR, gift with purchase, VAP, etc.)
  • Define financial analysis methodology (by market, depending on data availability)
  • Define which promotions will be analyzed each year
  • Complete pre-evaluation of major promotions
  • Identify and analyze Customer Funded promo(scanning)
  • Lead post evaluation

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

  • 3-5 years of experience working for FMCG and multinational companies
  • Experience in RGM or in analytical areas of Customer Marketing, Commercial Intelligence, Sales Finance, Sales combining advanced analytical skills with commercial understanding
  • Experience in using BI tools that gather information from multiple and complex data sources and deliver actionable insights that are easy to access and update
  • Experience in presenting complex internal (topline) and external (eg Nielsen) analysis to leadership teams in recurring and adhoc agendas
  • Experience in delivering Financial / RGM analysis and recommendations to multidisciplinary commercial and finance teams
  • Graduation in Business Administration, Marketing, Engineering, Economics or Finance - Post desirable.

Proficiency in English and Portuguese

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

  • Competitive Pay Package
  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance
  • Calm Meditation App subscription (free)
  • Employee Assistance Programs
  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Key Skills

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