We are Fiat Republic, a global neobank on a mission to bring banking to web3!

Fiat Republic is a London, UK headquartered global B2B neobank dedicated to bridging the gap between traditional finance and the world of digital assets. Founded in 2021, we provide essential banking and payment infrastructure for crypto and stablecoin businesses, offering a single API to create and manage accounts, access local payment rails, and handle treasury operations. As a highly regulated business with local entities and licenses in the UK, Netherlands, Canada and the US, we combine a deep understanding of traditional finance with excitement for crypto and blockchain technology. Backed by the best in the VC world, including Speedinvest, Credo, Fabric, Inovo, Kraken Ventures and Softbank, we are now poised for exponential growth as we continue to solve some of the toughest challenges of the crypto ecosystem whilst maintaining our unique compliance-first ethos at all times.

Join our diverse and growing team as we continue to drive the adoption of digital assets in a fast-paced, thriving work environment.

The role

We are looking for a highly analytical, commercially driven Growth Marketing Lead to join our Toronto hub and build the demand generation engine that will propel our next phase of hyper-growth. This is a player-coach role for a highly technical operator, meaning you will directly own our marketing pipeline and revenue attribution.

You will manage our internal Senior Marketing Manager and external agencies, while getting hands-on in the architecture of our HubSpot CRM to ensure every marketing dollar is tied to closed-won revenue. We view Marketing as a revenue-generating function, not a cost center, and you will be tasked with transforming our funnel into a predictable machine.

What you will do

• Take absolute ownership of our HubSpot instance and marketing tech stack. You will build and optimize the tracking architecture (using HubSpot, Zapier, UTMs) to ensure full-funnel visibility—mapping everything from social engagement to closed-won revenue.
• Shift our content strategy to focus strictly on high-intent, convertible assets. You will design Account-Based Marketing (ABM) campaigns targeting specific ICPs (exchanges, stablecoin issuers) addressing their core regulatory and liquidity pain points.
• Work in lockstep with the Head of Sales to accelerate pipeline velocity. You will create targeted nurture sequences to re-engage discovery-stage prospects and ensure a seamless handover of Sales Qualified Leads (SQLs).
• Lead, mentor, and empower our internal Senior Marketing Manager. You will also direct our external PR/Content agency to ensure top-of-funnel media placements result in trackable inbound leads.
• Maximize our return on investment from Tier 1 industry events by driving pre-event meeting bookings and post-event lead nurturing.

What you bring

• You are battle-tested. You have at least 5+ years of hands-on experience in a technical growth marketing, demand generation, or RevOps role within B2B SaaS, Banking, FinTech, or Crypto.
• You are a doer. You operate with autonomy, urgency, and a bias for action. You are not a passenger; you are an owner who proactively identifies gaps in the funnel and deploys tactical solutions to solve them.
• You should be technical: You possess expert-level proficiency in HubSpot Marketing Hub, marketing automation, and CRM integrations. You are comfortable getting into the weeds to build workflows and tracking scripts.
• You should be deeply analytical: You are fluent in commercial metrics (CAC, LTV, SQL conversion rates). You build dashboards that tell a clear story about marketing's impact on the bottom line.
• You should have B2B / Web3 experience: You understand the complexities of the B2B enterprise sales cycle (6-12 months). Background in crypto infrastructure, banking, payments, or traditional SaaS is highly preferred.
• You are a leader, not just in name: You have a proven track record of managing high-performing individual contributors and external vendors, fostering a culture of accountability and excellence.

The offer

• Up to $130,000 CAD, commensurate with experience and technical expertise.
• A massive 2% uncapped commission on all marketing-sourced, closed-won revenue. If you build the architecture that sources the lead, you get paid like a closer.
• Meaningful stock options in a profitable, Series A-stage fintech to ensure you share in the upside of the company's valuation growth.
• You are the leader of our marketing function, with a direct path to further leadership as the company scales.
• Hybrid working model in Toronto, with 24 days of paid vacation per year plus statutory public holidays.

Our culture

At Fiat Republic, we believe how we work matters just as much as what we build. Our culture is rooted in boldness, transparency, respect, and shared ownership. We support one another, take initiative, move with decisiveness and agility, and contribute to our company being a positive, inclusive environment.