Catchbox
Chief Commercial Officer
CatchboxLatvia3 hours ago
Full-timeBusiness Development, Sales
We've built a product our customers love. Now we need someone to turn that love into a commercial engine that scales.

Location: Riga, Latvia (hybrid) / open to remote within Baltics/Finland

Type: Full-time

Reports to: CEO

Remuneration: Starting from EUR 7’000 (gross/pre-tax) based on your seniority, plus a commission structure that rewards high performance, and other benefits (e.g., health insurance)

About Catchbox

How would you go about challenging the status quo of a global industry? For too long, professional audio has been designed for experts, leaving the users behind. We're here to change that.

Our products - used by people at top-tier universities, businesses, and events - combine intuitive technology with emotion to spark better discussions. Building on the success of our Cube throwable microphone, we're on a mission to make professional audio intuitive and accessible to everyone.

We're an audio technology company with a loyal customer base, excellent product–market fit, and ambitious plans to grow. We believe that every voice matters - and we're looking for passionate talent to join our team.

(Yes, one of our products literally gets thrown at audiences. Yes, it's as fun as it sounds.)

The Opportunity

We have sales momentum. We have happy customers across higher education, enterprise, and pro AV. We have regional account managers in the EU and US who know how to close deals. What we don't have - yet - is the commercial leadership to grow this into a predictable, scalable revenue machine.

As Chief Commercial Officer, you'll own the entire commercial function: marketing and lead generation, sales strategy and team, channel development, partnerships, and the customer journey from first touch to renewal. You'll inherit a capable team and a product that genuinely sells itself when people experience it. Your job is to make sure far more people experience it - and that the commercial operation can handle what comes next.

This isn't a 'manage what exists' role. It's a 'build what's missing' role.

What You'll Do

Commercial Strategy & Revenue Architecture

  • Own the revenue target. Design and execute the commercial strategy to hit our growth ambitions - and build the foundation for what comes after.
  • Define go-to-market motions by segment (higher education, enterprise, pro AV integrators) and geography (EU, US, emerging markets). Not every customer buys the same way; your strategy shouldn't treat them like they do.
  • Build the forecasting, pipeline management, and sales operations infrastructure that lets us scale with confidence.

Marketing, PR & Lead Generation

  • Own the full marketing function: brand strategy, demand generation, content, digital marketing, PR, and events. Marketing reports to you - make it a growth engine, not a cost centre.
  • Build systematic lead generation programs that deliver qualified pipeline to the sales team. Email nurtures, paid campaigns, SEO, social media, and ABM for target accounts - all working together.
  • Drive PR and thought leadership that positions Catchbox as an innovator in professional audio. Turn customer success stories into media-ready narratives and industry recognition.
  • Lead the trade show and events strategy (ISE, InfoComm, and more). We already execute well here - your job is to sharpen the strategy and tie events into the broader commercial funnel.
  • Implement drip marketing for a buyer base with a 12–18 month purchasing cycle. Keep Catchbox top-of-mind through newsletters, case studies, video content, and smart touches until the budget is ready.

Sales Leadership & Team Building

  • Lead and develop the global sales function: deal pipeline, forecasts, account management, partner sales, and technical sales across EU and US markets.
  • Create a sales culture that's consultative, not pushy. Our customers are AV professionals, procurement teams, and educators - they want expertise, not pressure.
  • Establish clear performance frameworks, compensation structures, and career paths that attract and retain A-players.

Channel & Partnership Development

  • Architect a channel strategy that extends our reach without diluting our brand. Systems integrators, resellers, and distribution partners are critical to scaling in pro AV - but we need the right partners, not just more partners.
  • Build strategic partnerships with complementary technology providers, industry associations, and ecosystem players in EdTech and pro AV.
  • Own the relationship framework: partner onboarding, enablement, deal registration, and performance management.

Customer Success & Expansion

  • Close the loop between sales and customer success. The Customer Success Manager reports into this function - make sure we're not just winning customers but keeping and growing them.
  • Build the upsell and cross-sell motion. Our product portfolio is expanding; customers who bought a Cube should know about Clip, Stick, and Hub.
  • Turn customer success into a growth engine: referrals, case studies, and proof points that make the next sale easier.

Sales Enablement & Operations

  • Partner with Marketing to ensure the sales team has what they need: competitive intel, case studies, ROI tools, technical content, and demo capabilities.
  • Optimise the CRM (HubSpot) as the single source of truth for pipeline and customer data. If it's not in the CRM, it didn't happen.
  • Build the reporting and analytics that let you see what's working, what's not, and where to double down.

Who You Are

  • 10+ years in B2B commercial roles with at least 5 years in sales or marketing leadership. Experience in hardware, pro AV, EdTech, or technical products sold through long sales cycles is strongly preferred.
  • You've built commercial functions, not just inherited them. You know what it takes to go from 'we have some salespeople' to 'we have a scalable commercial operation.' You have created marketing and lead generation programs that deliver systematic, qualified leads for the sales team.
  • Comfortable with complexity. Our buyers include university AV directors, corporate IT procurement, systems integrators, and event producers. You can navigate different buying processes, decision-makers, and value propositions.
  • Channel-savvy. You understand how to build and manage indirect sales channels without losing control of the customer relationship or brand.
  • Hands-on and strategic. You can set the three-year vision and also jump on a call to help close a key deal. At our stage, the Chief Commercial Officer still sells.
  • Entrepreneurial to your core. You thrive in environments where you're building the plane while flying it. Ambiguity energises you; bureaucracy drains you.

Nice to Have

  • Existing relationships in the pro AV, higher education, or EdTech ecosystem.
  • Experience scaling a hardware company from €5–10M to €20M+ in revenue.
  • Familiarity with pro AV buying cycles, systems integrator relationships, and technical sales processes.
  • Experience building US market presence from a European HQ.

What We Offer

  • Real ownership of the commercial function in a company with genuine product-market fit and growth ambitions.
  • A seat at the leadership table. You'll work directly with the founders and lead the company's commercial strategy, not just execute it.
  • A product people love. When customers see Catchbox in action, they want it. Your job is to make sure they find out about it and can buy it.
  • Competitive compensation + performance incentives, flexible working and other benefits.
  • The chance to build something. Five years from now, the commercial organisation will look the way you designed it.

How To Apply

Share your CV and a short note (~cover letter) telling us:

  • The most complex commercial challenge you've solved in a scaling company
  • What you'd want to understand about our business before taking this role

Keep it brief - we'll ask for the long version in person.

Key Skills

Ranked by relevance
Apply