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As a Customer Journey & Experience Manager, you will be responsible for:
Customer Journey & CX Strategy
- Develop and manage the end‑to‑end customer journey (from first touch to retention) to increase NPS/CSAT and overall retention.
- Identify friction points and maintain a prioritized CX improvement roadmap that reduces customer effort and journey complexity.
- Ensure a seamless omnichannel experience (online and offline) strengthening customer loyalty and satisfaction.
- Analyze customer behavior using analytics tools (e.g., GA4, funnels, heatmaps, NPS) to uncover opportunities that improve conversion and reduce drop‑offs.
- Identify issues through data, develop hypotheses, and measure impact to help reduce returns and customer complaints.
- Lead CRO initiatives to drive higher conversion rates across digital touchpoints.
- Optimize checkout flows, UX/UI elements, and communication to increase AOV and user satisfaction.
- Manage A/B testing and pilot new tools and processes, ensuring smoother digital experience and better commercial outcomes.
- Conduct qualitative and quantitative research (interviews, surveys, user tests) to uncover insights that reduce journey friction.
- Manage Mystery Shopper programs and analyze feedback to ensure consistent experience quality.
- Translate customer insights into actionable improvements that deliver measurable business impact.
- Partner with Product, IT, Marketing, Logistics, Customer Service, and Commercial teams to speed up execution and cross‑Baltic alignment.
- Contribute to CRM and loyalty initiatives that drive higher retention, repeat purchases, and customer lifetime value.
- Support change management and vendor/budget processes to strengthen CX governance and implementation quality.
- 4+ years of experience in e‑commerce, digital business, or CX roles, ideally in high‑volume B2C environments.
- Proven experience improving customer journeys end‑to‑end and working across omnichannel touchpoints.
- Strong analytical skills and familiarity with analytical tools and CX metrics.
- Hands‑on experience with CRO and A/B testing, and the ability to turn data into practical improvements.
- Experience with CX research, Mystery Shopper exposure is a plus.
- Ability to work cross‑functionally, influence stakeholders, and support change initiatives.
- Excellent communication, collaboration, and organizational skills.
- Fluency in English, Russian is an advantage.
- Vertical and horizontal career opportunities.
- Continuous training and professional development opportunities.
- Additional health insurance.
- A professional and collaborative team.
- Employee referral program – bonuses for successfully recommended and hired friends.
- Freedom to initiate changes and contribute to achieving ambitious business goals.
- Employee discounts – the opportunity to purchase products in Senukai stores at a discount.
- A paid day off on your birthday.
If you’re ready to join a team of creative professionals keen on new challenges and continuous improvement, contact us today.
Key Skills
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Join Kesko Senukai Digital (e-commerce) and take your career to the next level!
Application takes less than 5 minutes

