We are looking for a Data Scientist with hands-on experience in 1st party data analytics, capable of driving and scaling high-impact initiatives such as MTA, full-funnel measurement, advanced scoring/propensity models, and CLV.
What will you do:
- Analyze and leverage 1st party data (CRM, website, AdServer) to generate actionable insights
- Develop predictive models, including churn, propensity, and CLV
- Perform advanced audience segmentation to improve campaign targeting and performance
- Automate complex data wrangling processes and integrate multiple data sources
- Design and implement proprietary metrics and algorithms to enhance media efficiency and customer targeting
- Contribute to the productization of audience enrichment and predictive models for activation
What we are looking for:
- 1–3+ years of hands-on experience in 1st party data analysis
- Experience with: audience segmentation, churn analysis, propensity/scoring models
- Ability to work end-to-end on business problems with a high level of autonomy
- Experience integrating and processing data from multiple sources (AdServer, CRM, web analytics)
- Way of working: Hybrid setup per week: 3 days in the office, 2 days remote
- English and Romanian is required
If you are ready to drive our data capabilities forward and thrive in a fast-paced, innovative environment, we would like to hear from you.
Key Skills
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- Posted
- Mar 23, 2026
- Type
- Full-time
- Level
- Mid-Senior
- Location
- Bucharest
- Company
- Publicis Groupe
Industries
Categories
Related Jobs
3 roles aligned with this opportunity
Senior Manager, GTM Analytics & Planning
2026-05-19
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2026-05-26
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2026-05-20