Marketing Analytics & CRM Executive

The Marketing Analytics & CRM Executive manages CRM systems, lifecycle campaign execution, attribution tracking, AI-supported analytics, performance reporting, and dashboard creation. This role connects paid acquisition, internal campaigns, product usage behaviour, and revenue outcomes to provide full‑funnel visibility for marketing and operations.

Key Responsibilities :

• Manage Customer.io lifecycle campaigns including push notifications, email, in‑app messaging and WhatsApp communications.
• Build and maintain CRM automation workflows, behavioural triggers and segmentation logic.
• Execute marketing campaign calendars aligned with product launches, lifecycle campaigns and retention initiatives.
• Analyze AppsFlyer attribution data and validate marketing performance across acquisition channels.
• Cross‑analyze paid performance marketing reports with internal CRM campaign results to evaluate full funnel outcomes.
• Monitor and analyze user funnels including install → activation → first transaction → retention.
• Track cohort performance including CAC, LTV, ROAS, retention rates and revenue contribution.
• Generate regular performance reports for marketing and leadership teams.
• Develop structured dashboards to visualize campaign performance and user behaviour trends.
• Support forecasting and growth analysis based on historical performance data.

AI- Based Data Analytics & Reporting

• Use AI‑assisted analytics tools to analyze campaign performance and generate insights.
• Leverage AI tools for automated report generation, trend identification and predictive analysis.
• Identify growth opportunities through data modelling and behavioural analytics.
• Use AI platforms to accelerate dashboard creation and marketing reporting efficiency.
• Apply AI‑supported segmentation analysis to optimize lifecycle campaigns and personalization.

MarTech & System Integration

• Maintain CRM and analytics integrations including Customer.io, AppsFlyer, GA and communication systems such as Twilio.
• Ensure data accuracy, consistency and governance across marketing technology platforms.
• Support data synchronization between CRM, analytics tools and internal dashboards.
• Assist with reporting infrastructure and automation of recurring reports.

Technical Requirements :

• Hands‑on experience with Customer.io or similar CRM automation tools.
• Experience with AppsFlyer attribution and mobile app analytics.
• Experience with campaign management systems and lifecycle marketing tools.
• Experience with Twilio or similar messaging platforms.
• Strong Excel / data analysis capability.
• AI‑based analytics and automated reporting tools experience highly preferable.

Requirements :

• Maximum 2 years UAE experience.
• App‑based fintech experience preferred.
• Proven CRM campaign execution and analytics track record.
• Technical or analytical assessments will be conducted during interviews.