Digital Business Analyst (Digital Analytics)

Role Overview

We are looking for an experienced Digital Business Analyst to join an agile team focused on eMobility and Home Energy Management solutions. You will play a key role in enabling data-driven decision-making, improving digital customer experiences, and driving experimentation across digital platforms.

Key Responsibilities

• Define, monitor, and optimize KPIs for digital products and features
• Analyze performance and provide actionable insights and improvement recommendations
• Design, build, and maintain dashboards and reports
• Work with multiple data sources, including Snowflake
• Drive a data-driven culture and promote experimentation and validation
• Act as a critical partner to Product Owners and stakeholders for backlog prioritization
• Support and execute A/B testing and experimentation
• Identify opportunities, define hypotheses, and analyze experiment results
• Create and implement measurement plans and tagging strategies
• Collaborate with developers for tracking implementation
• Ensure GDPR-compliant data collection and tracking
• Manage and implement tagging via tag management systems
• Collect and analyze customer feedback using Voice of Customer tools
• Conduct knowledge sharing sessions and training

Must-Have Skills

• Strong experience in digital analytics tools (e.g., Google Analytics)
• Experience with A/B testing tools (e.g., VWO)
• Experience with Voice of Customer tools (e.g., Usabilla, Mopinion)
• Hands-on experience with Tag Management Systems (e.g., Google Tag Manager, Relay42)
• Experience with dashboarding tools (e.g., Power BI)
• Working knowledge of SQL and Snowflake
• Strong understanding of data collection, tagging, and measurement planning
• Knowledge of GDPR and data privacy compliance

Good to Have

• Experience with Piano Analytics
• Knowledge of JavaScript, HTML, CSS