Product Design Lead

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lakh customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on....

What makes the role meaty?...

• End-to-End Design Ownership: Take full ownership of design projects from problem definition to delivery, executing with minimal supervision while maintaining exceptional quality.
• Craft intuitive, visually striking, and emotionally engaging designs for the Licious consumer app.
• Create compelling design to boost engagement, retention, and brand love, drawing inspiration from leading consumer apps.
• Create wireframes, prototypes, and high-fidelity mockups in Figma that push the boundaries of what’s possible while staying grounded in brand and usability principles.
• Work closely with product managers to understand technically feasible designs which are aligned with business goals.
• Usability Testing & Iteration: Conduct usability tests to validate ideas and iterate rapidly based on feedback and data.
• Raising the Bar: Consistently deliver work that inspires the rest of the team, setting a high standard for design craft, creativity, and attention to detail.

We hope that you have...

• 5-7 years in product design, primarily in consumer-facing mobile Apps. Background in quick commerce, e-commerce, or other high-engagement consumer brand is a plus.
• Mastery of Figma and other modern design tools. Exceptional eye for typography, color, layout, and motion design. Ability to balance visual appeal with usability and conversion goals.
• Proven track record of leading projects end-to-end with minimal guidance, delivering designs that move key metrics.
• Deep understanding of user psychology and behaviors, translating them into emotionally resonant experiences.
• Skilled at simplifying complex requirements into elegant, functional design solutions.
• Strong communication skills to clearly present design rationale and build alignment with cross-functional partners.
• Expertise in designing with a solid grasp of platform-specific guidelines and best practices