Who are we?

CFI Financial Group is an award-winning trading provider, possessing more than 25 years of experience with multiple offices around the world including London, Larnaca, Beirut, Amman, Dubai, Kuwait, Port Louis, and others.

Check out more about CFI here: https://cfifinancial.com/en-ae/about-us

CFI is hiring! Make your mark in the online trading industry.

Are you looking to pursue a career in finance? Do you want to work with a dynamic and growing team in the exciting world of online trading and investing? If you answered yes, then we have some amazing opportunities for you!

Description:

We are looking for a sharp, hands-on SEO & ASO Manager to own our organic growth across both web and mobile. This is a dual-discipline role where we are not looking for someone who leans heavily into one side. You will be equally comfortable running a technical SEO audit and optimizing an App Store listing, and you will understand how both feed into the same growth funnel.

You will report to the Global Head of Growth and work closely with content, product, website, and performance teams to drive measurable improvements in organic visibility, rankings, and app installs.

Key Responsibilities:

Technical SEO

• Own the technical SEO roadmap crawlability, site architecture, Core Web Vitals, schema, and indexing.
• Conduct regular audits using tools like Screaming Frog and identify and resolve issues proactively in collaboration with the web team.
• Monitor and grow non-branded organic performance via Ahrefs and Google Search Console.
• Own the backlink profile outreach, digital PR, toxic link disavowal, and domain authority tracking.
• Develop and maintain internal linking strategy; audit regularly for orphaned pages and missed opportunities.

Content & Keyword Strategy

• Build and maintain a keyword strategy that targets high-intent terms across key markets.
• Brief and collaborate with content writers to produce SEO-optimized articles, landing pages, and guides.
• Identify content gap opportunities and translate them into a prioritized editorial calendar.
• Track rankings and organic traffic and connect performance back to content output.

App Store Optimization (iOS & Android)

• Own ASO end-to-end: keyword research, metadata, screenshots, preview videos, and ratings strategy.
• Build and manage custom product pages (iOS) and custom store listings (Android) for audience segments and paid campaigns.
• Lead app creative optimization icon, screenshots, and preview videos balancing brand consistency with conversion performance.
• Track ASO keyword rankings continuously and adapt metadata strategy in response to App Store and Google Play algorithm changes.
• Run A/B tests on store listings and iterate based on conversion data.

LLM & AI Search Visibility (GEO)

• Track how CFI content is cited in LLM-powered tools ChatGPT, Perplexity, and Gemini.
• Implement a GEO strategy to ensure brand presence in AI-generated answers.
• Structure content in formats more likely to be referenced by AI models.
• Monitor shifts in AI-native search behavior and adapt strategy accordingly.

Qualifications & Experience:

• 4-6 years of hands-on experience across both SEO and ASO you must be demonstrably strong in both, not one with passing familiarity in the other.
• Proficiency with core SEO tools: Screaming Frog, Ahrefs or Semrush, Google Search Console, GA4.
• Experience with ASO tools such as AppTweak, Sensor Tower, or MobileAction.
• Strong understanding of how technical SEO, content strategy, and UX intersect.
• Comfortable working with data to track what matters and can build a clear performance narrative.
• Awareness of the GEO/LLM search landscape and how it is shifting organic strategy.
• Excellent written English; Arabic is a strong advantage given our key markets.
• Experience in fintech, financial services, or a regulated industry is a plus.

Why join CFI?

• We’re a fast-growing, multinational company
• Competitive salaries and benefits
• Work and learn with industry professions
• Supportive and collaborative environment
• Unlimited opportunities for growth and development