Solomon Page
Global General Manager
Solomon PageUnited States3 hours ago
Full-timeStrategy/Planning
Our client is seeking a General Manager for their growing International division. The position will focus on leading global expansion and operational excellence for the company’s Consumer Packaged Goods portfolio. This executive owns the international P&L, drives market penetration, builds distribution capabilities, and ensures supply chain continuity across key regions. As a senior leader, the GM will accelerate brand growth, navigate diverse retail environments (modern trade & traditional trade), manage regulatory and compliance requirements, and execute against long-term international strategies aligned to corporate priorities. The client will consider assistance for relocation for the right candidate.

  • This is considered a hybrid work schedule, with 3-4 days per week in office.
  • The salary range for this role is $250-270,000 plus bonus opportunity.


Responsibilities:

Global Strategy & Market Expansion

  • Create further global growth strategy plans for a CPG portfolio to further build on the existing business across all regions – EMEA, APAC, LATAM, etc.
  • Evaluate and prioritize new market entry opportunities based on category trends, consumer insights, channel dynamics, and competitive landscape.
  • In partnership with the Chief Growth Officer and the marketing team, further define international brand positioning, portfolio strategies, and category expansion plans.


Commercial Leadership & P&L Ownership

  • Manage end?to?end international P&Ls, ensuring profitable growth, pricing strategy effectiveness, and disciplined investment decisions.
  • Oversee sales forecasts, trade spend, promotional calendars, and demand planning to optimize performance across retail, e-commerce, and distributor channels.
  • Drive excellence in revenue management, market share growth, and profitability improvement.


Route?to?Market Management

  • Optimize route?to?market models, including UK entity, licensed and in house distributors, wholesalers, retailers, and direct-to-consumer channels.
  • Establish distributor scorecards, performance metrics, and annual operating plans.
  • Negotiate high?value international distribution agreements, retail placements, and strategic partnerships.


Supply Chain, Operations & Regulatory Compliance

  • Partner with Supply Chain to ensure global inventory continuity, efficient logistics, and demand?supply alignment.
  • Lead efforts to localize product formulations, packaging, and labeling to meet country-specific regulations and consumer preferences.
  • Ensure compliance with global standards including food safety, import/export regulations and product registrations, and environmental requirements.


Brand Growth & Consumer Engagement

  • Collaborate with Marketing to localize consumer communication, insights, and shopper activation programs for each market.
  • Guide product innovation tailored to international consumer needs and regional trends.
  • Oversee in?market brand performance, ensuring alignment with global brand equity and strategy.
  • Travel overseas to the important Trade Shows.


Team Leadership & Cross-Functional Collaboration

  • Lead and develop diverse, high?performing regional teams across sales, operations, and finance.
  • Foster a culture of accountability, agility, collaboration, and results across international markets.
  • Partner closely with HR, Finance, Legal, R&D, Supply Chain, and Marketing to support global initiatives.


Key Performance Indicators (KPIs)

  • International revenue and profitability growth.
  • Global retail distribution, market share gains, and category expansion.
  • Distributor performance and RTM optimization.
  • Forecast accuracy, supply continuity, and operational efficiency.
  • Brand equity growth and successful localized marketing execution.
  • Employee engagement, retention, and development across regions.


Required Qualifications:

  • Bachelor’s degree required; MBA preferred.
  • 10–15+ years of progressive leadership experience in international business within a CPG company (food, beverage, beauty, personal care, household care, etc.). Experience within vitamins, minerals, and supplements is a plus.
  • Proven track record managing global operations, retail partnerships, and complex multi-market P&Ls.
  • Experience working with distributors, retailers, and emerging markets strongly preferred.
  • Strong commercial acumen, with expertise in pricing, trade management, and retail channel strategy.
  • Deep understanding of global supply chain and regulatory requirements specific to CPG.
  • Excellent cross-cultural leadership, communication, and negotiation skills.
  • Ability to thrive in matrixed environments and lead teams across borders.
  • Consumer?centric mindset and strong analytical capabilities.
  • Command of a second language could be viewed as a positive for one of the developing markets.
  • Ability to travel approximately 20%


If you meet the required qualifications and are interested in this role, please apply today.

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About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

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