Brand Manager

Carex Sweden is a fast growing Dermocosmetic and FMCG company, marketing leading clean cosmetic and dermocosmetic brands primarily in selected European Countries ( Sweden, Turkey, Romania and Benelux , Germany), Middle East and CIS countries.

We are looking for a Brand Managers based in Istanbul for our Bionnex / Celenes by Sweden Brands.

The brief job description of the position and preferred qualifications for the suitable candidates are defined below:

• Managing brand strategy and brand positioning in short and long term to meet brand objectives.
• Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
• Lead the brand’s launch and re-launch processes by cross functional approach
• Manage our brands ATL / BTL activities respecting the budget and deadline
• Develop and execute all 360 campaigns for FMCG/ Drugstores channels and consumer (end user) in terms of sell out & sell in.
• Work closely with Regulatory Affairs & R&D in product development, packaging and communication tools
• Control the brand’s marketing budget, responsible from brand P&L and necessary action plans
• Plan and supervise the media planning and buying processes
• Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
• Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan
• Collect information from the market regarding brands and competition, follow market trends
• Ensure development of the direct reports
• Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
• Take active role in all internal / external stakeholders relation management
• Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
• Define and propose strategical actions for Marketing Plan
• Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate

Experience Required

• HBO or University degree in Marketing
• Min. 3 years of brand management experience in FMCG/OTC/Dermo Cosmetic/Lifestyle Brands sector.
• Fluency in English, both written and spoken.
• Innovative, result orientated, strong analytical problem solving and communication skills
• Experienced in Online / Digital Marketing.
• Experienced in analyzing market consumer data.
• Fact based marketeer
• Good communication skills.
• Strategic vision & decision making.
• Good team-worker, collaborative.