Brand Project Manager

Job Overview

We are looking for an experienced, results-driven Senior Brand Project Manager with an international perspective to oversee the planning and execution of global brand projects. The candidate must be fluent in both Chinese and English, capable of efficiently coordinating cross-departmental resources to drive key initiatives including brand strategy, sponsorships, industry exhibitions, and business collaborations.

Additionally, the candidate will lead the overall planning and execution of online brand campaigns and community projects initiated by the Brand Department on the official website and APP channels, responsible for communicating brand requirements to the product team, tracking development schedules, and acceptance to ensure timely delivery meeting brand standards.

Key Responsibilities:

• Manage the full lifecycle of brand projects including planning, execution, monitoring, optimization, and review to ensure strong alignment with brand strategy.
• Lead the overall planning and cross-team collaboration for key exposure projects such as brand sponsorships, industry exhibitions, and business partnerships.
• Oversee the planning and execution of online brand activities and community projects on official website and APP channels to enhance user engagement and brand loyalty.
• Communicate brand-related requirements to the product team, follow up on development schedules and acceptance testing to ensure launch content meets brand standards.
• Coordinate resources across brand, PR, marketing, product, legal, technology departments, and external partners to ensure smooth project progress.
• Manage project timelines, budgets, quality, and KPIs to ensure efficient execution and delivery of results.
• Ensure consistent global brand visuals and language standards, strictly following brand guidelines.
• Monitor market trends and competitor activities to provide strategic recommendations aligned with brand development needs.
• Produce project documentation efficiently in both Chinese and English and act as a communication bridge between domestic and international teams and partners.
• Regularly report project progress, key milestones, risk alerts, and outcome summaries to management.
• Mentor and develop junior project team members, continuously optimizing collaboration processes and team effectiveness.

Requirements:

• Bachelor’s degree or above in Marketing, Brand Communication, Business Administration, or related fields.
• Preferably graduated from 985/211 universities or QS top 100 schools, with overseas study or cross-cultural work experience.
• Fluent in Chinese and English (spoken and written), with strong cross-cultural communication skills.
• Over 5 years of experience in brand management or project management, preferably in multinational companies or fast-paced industries.
• Proven experience leading brand sponsorship, exhibitions, business collaborations, and digital platform (website/APP) projects.
• Familiar with brand strategy and project management processes; PMP certification preferred.
• Proficient in office software and project management tools.
• Strong execution skills, good communication and coordination abilities, with leadership capability.

Why Join Us:

• Competitive salary with performance-based incentives and growth potential
• Opportunity to work in an international fintech / blockchain company
• Professional onsite working environment in Dubai, UAE
• Clear career development and promotion pathways
• Exposure to global markets and clients
• Training and development support to enhance professional skills
• Dynamic, young, and supportive team culture
• Tax-free income and other perks