Partner Marketing Manager

Partner Marketing Manager

Abu Dhabi ~ On site

AppliedAI is a pioneering AI technology company headquartered in Abu Dhabi, committed to innovation and excellence in artificial intelligence solutions across regulated industries such as healthcare, insurance, government, and financial services.

About the Role:

We are hiring our first Partner Marketing Manager to build a marketing function designed entirely around our partner ecosystem. You will report directly to the CRO and be responsible for making our partners more effective at selling Opus, systematizing event-driven demand generation, and packaging vertical expertise into assets that enterprise buyers and partner sales teams find credible.

This is not a traditional marketing role. We do not have an inbound funnel. We do not run SEO campaigns. We do not need brand management. Over 60% of our pipeline comes through channel partners, and the rest comes from executive networks and co-hosted events. Your job is to accelerate that engine — not build a different one.

You will be the only marketing person in the company. There is no existing playbook, no marketing automation stack, and no established brand guidelines. You will build from scratch, and every dollar and hour you spend should be traceable to a partner relationship or a pipeline-generating event.

Key Responsibilities:

Partner Co-Marketing (~40%): Create the assets that make our partners' sales teams more effective at positioning Opus. Joint solution briefs co-branded with each partner, tailored to their client base and industry focus. Partner case studies in written, video, and slide formats. Partner-facing cheat sheets, battlecards, and FAQ documents. Monthly partner newsletter with product updates, win stories, and certification news. Build direct relationships with marketing counterparts at our tier-1 partners to coordinate joint PR, co-branded content, and shared event strategies.

Event-Driven Demand Generation (~30%): Own the full lifecycle of co-hosted events with partners. Pre-event: define target audience with the partner, manage invitations and registrations, create pre-event content, set pipeline targets. On-site: manage branding and materials, coordinate demos with our solutions team, run structured lead capture. Post-event: own the follow-up sequence within 48 hours, route qualified leads to geo AEs with context, produce event recap content for partner distribution. Maintain a rolling quarterly event calendar targeting one co-hosted event per geo per quarter.

Vertical Content Production (~30%): Package our vertical expertise (healthcare/medical coding, banking/trade finance, insurance/claims processing) into distributable content. You are not creating this content alone — our Solutions team and Enablement Lead provide the technical substance and vertical knowledge. You translate that into polished formats: 3–4 page vertical whitepapers, ROI calculators by use case, 60–90 second explainer videos, and co-brandable slide decks. Every piece of content should be something a partner AE would confidently send to a CFO or Head of Operations before a first meeting.

Experience:

Required:

• You have 3–6 years in partner marketing, field marketing, or solutions marketing at an enterprise software or AI/automation company. You have worked inside a channel ecosystem and know how partner sales teams operate.
• You have produced technical content for enterprise buyers without being an engineer. You know how to interview a solutions team, extract the insight, and turn it into a client-ready asset. Your content has been used by sales teams in live deal cycles, not just posted on a blog.
• You have run or co-run at least 5 B2B events (roundtables, workshops, partner conferences) and can describe how you measured pipeline impact.
• You can have a 30-minute conversation about workflow automation, AI agents, API integrations, or document processing without getting lost. You do not need to be a developer, but you need to be comfortable in technical conversations and learn new products quickly.
• You are comfortable with ambiguity. You will be building everything from scratch with no team, no established processes, and no marketing infrastructure. If that excites you, keep reading.

Preferred:

• Background at UiPath, Automation Anywhere, Dataiku, C3.ai, Appian, Celonis, or similar — particularly in their partner, channel, or field marketing functions.
• Experience in GCC or APAC markets. Understanding of how enterprise buying works in the Gulf or Southeast Asia.
• Exposure to healthcare, banking/financial services, or insurance. You do not need to be a domain expert, but familiarity helps.
• Experience working with global consultancies in a co-marketing or alliance marketing capacity.
• You have been the first or second marketing hire at a company and built the function from zero.

What We Offer:

• Direct report to CRO with full ownership of the marketing function
• Work with a partner ecosystem that includes enterprise clients across healthcare, banking, and insurance.
• A clear mandate: every marketing effort must tie to a partner relationship or a pipeline-generating event. No vanity metrics, no ambiguous brand work. Impact you can measure.
• Collaborative, innovative, and growth-driven work environment.
• Competitive compensation, benefits, and career advancement opportunities.