Digital Marketing & Analytics Specialist

Company Description

TM DONE تم دن is a dynamic Omani Super App designed to be your go-to solution for various everyday needs. The platform offers a seamless, technology-driven experience tailored to enhance convenience and accessibility for users. As a rapidly growing company, TM DONE تم دن is committed to delivering innovative services that align with the modern lifestyle. The team operates with a customer-first approach, aiming to become an essential part of the Omani community.

Location: Muscat, Oman

Employment Type: Full-time

We are looking for a data-driven Digital Marketing Specialist to join our team. This role is ideal for someone who combines strong digital marketing expertise with analytical skills, and is passionate about optimizing performance through data insights.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across key channels (Google, social media, etc.)
• Monitor and analyze campaign performance using tools like Google Analytics and other tracking platforms
• Translate data into actionable insights to improve user acquisition, conversion rates, and retention
• Manage and optimize paid media campaigns (SEM, display, social ads)
• Track key KPIs such as traffic, conversions, CAC, and ROI
• Conduct A/B testing and performance experiments to drive continuous improvement
• Collaborate with internal teams to align marketing efforts with business goals



Requirements:

• Bachelor degree in markrting or equivalent.
• 2-5 years experience in digital marketing, performance marketing, or similar roles
• Strong knowledge of Google Analytics (GA4 preferred) and reporting tools
• Experience managing paid campaigns (Google Ads, Meta, etc.)
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Proficiency in Excel / Google Sheets; familiarity with dashboards (e.g., Data Studio) is a plus
• Familiarity with attribution tools and tracking (AppsFlyer, Firebase, etc.)
• Understanding of customer lifecycle and retention strategies
• Strong communication and problem-solving skills