Paid Media Data Analyst

GUT is an award-winning global creative network powered by Globant. We bring together creativity, technology, and AI to shape the future of marketing, partnering with leading global brands to create ideas that move people and drive business growth. With a diverse and passionate team across multiple countries, we’re redefining how creativity and innovation work together to transform the industry, one brave idea at a time.

As a Paid Media Data Analyst, you will be the bridge between raw advertising data and strategic decision-making. You won’t just move numbers; you will craft stories that explain performance, identify growth opportunities, and provide a holistic 360° view of a digital ecosystem.

Key Responsibilities

• Performance Reporting: Design, implement, and manage end-to-end campaign reports with focus on ROI and business outcomes.
• Actionable Insights: Translate complex datasets into clear, actionable insights that drive campaign optimization.
• Data Integration: Streamline and automate data flows between Google Analytics (GA4), advertising platforms, and visualization tools.
• Cross-Functional Collaboration: Partner with Acquisition, Retention, Content, and Consumer Insights teams to ensure data consistency and a unified view of the customer journey.

Required Qualifications

• Experience: 3+ years of hands-on experience analyzing Paid Media metrics, specifically within Meta Ads, TikTok Ads, and DV360 (with a focus on YouTube).
• Data Processing: Proven expertise in extracting and processing data using tools like Google Sheets/Excel, Supermetrics, or similar ETL connectors.
• Data Visualization: High proficiency in Looker Studio (or similar tools like Tableau/Power BI) to create intuitive, executive-level dashboards.
• Communication: Ability to distill technical data into compelling presentations for executive stakeholders. You should be comfortable explaining the "why" behind the numbers.
• Soft Skills: A proactive, self-starter mindset with the autonomy to manage projects from conception to delivery.
• Language: Fluency in English (both written and oral) is mandatory.

Nice to Have

• Bunker DB: Experience implementing and maintaining Bunker DB for marketing report automation.
• Languages: Basic to intermediate proficiency in Portuguese.

This job can be filled in Buenos Aires, AR (Capital Federal / GBA)

*GUT is a business unit within Globant, operating as its creative and marketing division. All services are provided within the framework of Globant’s corporate governance, policies, and legal entities, as applicable in each jurisdiction.